Assistant Manager, Global Brand Marketing

Job description

Responsibilities

Role Summary:
The Assistant Manager, Global Brand Marketing partners closely with the Global Brand Marketing Director to develop a world-class product release and marketing strategy for the home entertainment release of Universal Pictures and Focus Features New Release titles.
In addition, the Assistant Manager plans and manages the execution of the North America product and marketing campaigns, in collaboration with the Global Marketing Teams, to achieve performance objectives across both Digital and Physical platforms.

Key Responsibilities Include:

·  Support the Director in the development of the Global Marketing Guidelines and distribute to all territories. Guidelines include: theatrical overview, Home Entertainment product details, positioning, consumer communication, and target audience.
·  Review theatrical performance (DBO, IBO, Exit Polls, Reviews, and Social Conversation) to refine and finalize the positioning and release strategy.Disseminate the North America strategic direction to the cross-functional Marketing teams (creative, publicity, digital marketing, customer marketing, promotions, digital distribution marketing).
·  Create strategic media briefs and CWOs to guide the development of global marketing assets for global physical and domestic digital platforms.Include legal, talent and filmmaker approval guidelines to all stakeholders.
·  Recommend North American physical and digital release dates and windowing guidelines.Assess risks and opportunities including competitive landscape, theatrical and Home Entertainment comps, historical franchise performance, seasonality, and regression. Coordinate with the territories and HQ to address any exceptions.
·  Develop the North American P&L and communicate approved budgets to cross-functional Marketing Teams.Ensure spends stay within budget.
·  Collaborate with the Digital Marketing and Digital Distribution teams to manage North America digital marketing campaigns.
·  Work with the territories to collect and analyze key post-release insights (what worked/didn't work) to guide future release strategies.
·  Continuously support and share best practices globally.
Job Number

38289BR
Posting Category

Marketing
Country

United States
Sub-Business

Film USHE
About Us

NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
State/Province

California
Career Level

Experienced
Qualifications/Requirements

Basic Qualifications:

·  Bachelor's Degree, or equivalent work experience – MBA preferred

·  Minimum 1-3 years of consumer marketing experience with a demonstrated ability to proactively lead initiatives to make a positive difference at a consumer-centric organization.

Eligibility Requirements:

·  Interested candidates must submit a resume/CV online to be considered

·  Must have unrestricted work authorization to work in the United States
Desired Characteristics

Desired Characteristics:

·  Strategic thinking and analytical skills

·  Excellent communication and presentation skills

·  Strong project planning and organizational skills

·  Strong problem-solving skills

·  Thrives in a fast-paced, demanding work environment

·  Creative thinking and ability to collaborate in a creative environment

·  Embraces the NBCU values of ownership, pioneering spirit, teamwork, creativity and integrity.
City

Universal City