Product Marketing Manager - Data Platform

Job description

Location: Wallisellen

Fluency in German and English, French is desirable

Data are one of the biggest assets for companies to transform their business by generating new insights. Are you passionate about topics like Big Data, Business Intelligence and Advanced Analytics? Microsoft SQL Server is one of strategic Microsoft products and shows steady growth in the market and has gained the reputation to have become a platform for mission critical applications. According to Gartner, is Microsoft since October 2005 in the top right position of the Gartner Magic Quadrant for Operational Database Management Systems.

The Product Marketing Manager (PMM) is accountable for the subsidiary revenue, scorecard and market share for their assigned products in the Subsidiary. The PMM is required to have a strong understanding of their product set and a deep understanding of customer solutions and strategies. This role is the voice of the products they represent within the subsidiary as well as the leader and the spokesperson for their product set. In addition, you must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback. The PMM is responsible for leveraging customer needs, competitive knowledge and product expertise to drive the relevant business and marketing planning.   

The Product Marketing Manager understands, orchestrates, and influences customer campaigns and marketing activities, develops integrated marketing campaigns, and delivers product, solutions and customer campaign feedback to the business.   The PMM is an ambassador of the overall Product Brand and Microsoft CPE (Customer & Partner Experience).  

The Impact You’ll Be Making…  

Product Evangelism  

Plan and execute activity that promotes C+E products and feature releases; lead product launch activities/releases   Maintain product knowledge and evangelize the product internally and externally to Press, enthusiasts, influencers and pre-sales customer scenarios

Provide product related content like customer benefits, competitive differentiators, and value of the product roadmap to all subsidiary marketing activities, including those owned by Segment marketing,

Audience marketing, and other BGs  

Adjust and provide differentiated value proposition and compelling, localized product-related content, product Bill of Materials (BOM) (To-Customer and To/thru-Partner)  

Contribute to Partner readiness, activation and product evangelism delivery/business development  

Create marketing & business plan, including campaign/program business plan and campaign investment decisions for BG-owned campaigns and activities   Work closely with segments to develop customer evidence  

Business Management  

Orchestrating execution to deliver on Scorecard metrics.related to the Rhythm of the Business (ROB) and orchestrate Correction of Errors plans with the segments  

Develop local business management strategy - partner with segment to interpret market opportunity and risk and build appropriate GTM/CoE Plan  

Determine key insights and asks to accelerate adoption of C+E products, qualify inhibitors (with recommendations) to escalate to subsidiary LT and Corp.  

Track and report marketing performance/KPIs through standardized marketing tools.   Participate in quarterly connection meetings with corp to support the local BG Lead.  

Marketing Planning  

Own the local product marketing strategy for your relevant C+E Scenarios.  

Orchestrate the creation of marketing plans and campaign investment decisions. Lead targeting for product marketing-owned campaigns and activities, partner with segment/channel teams to prioritize investment decisions for non-product-marketing owned activities.  

Develop competitive tactics to drive target market share gains   Conduct reviews across C+E business pillars to support BG lead in C+E value prop  

Identify strategic market maker partners  

Qualifications include:

* Passion and drive for results  

* Strong verbal and written communications skills  

* Strong analytical skills  

* Track record of influencing at multiple levels inside and outside the company

* Experience working with cross-functional teams

* 2+ years in product marketing, technical sales, or product management   * Education: Bachelor’s Degree (B.S./B.A.) or equivalent required, relevant fields of study include Marketing, Sales or Business

* Business value & technical understanding of the Data platform market (BI, DWH and Analytics) * Fluency in German and English, French is desirable  

Microsoft is an equal opportunity employer and supports workforce diversity. All applications for vacant positions will be welcomed and will be considered on the relative merits of the applicant against the role profile for the position regardless of color, race, nationality, ethnic origin, sex, gender, sexual orientation, marital status, disability, parental responsibilities, age, religion, or belief”