Offers “Mars”

Expires soon Mars

Mars Japan - DC Trade Marketing Japan

  • Internship
  • NAURU
  • Marketing

Job description



Position Document Summary

Title: DC Trade Marketing Japan

Division: Digital Commerce Division

Location: Tokyo

Reports to: DC Central Sales Manager

1. POSITION SUMMARY

This position is in charge of developing / executing digital ad / promotion strategy and plan to drive premiumization and profitable growth of Mars business at responsible EC key customers.

The position leads strategy, plan and execution for digital ad / promotion by working closely with cross-functional teams in / out of DC division (e.g. Portfolio Mktg). Considering interconnectedness of each EC sites, the position also leads (or co-leads) strategy / plan development and execution across multiple EC key customers. Also, leads acceleration of premiumization and ROI improvement on digital ad / promotion at responsible EC key customers through in-depth POS analysis and test & learn with MD and Data analyst. The position also develops creative materials for each EC key customer leveraging visual materials to be provided by digital MD and Portfolio mktg team.

Under supervision of the CS mgr, the position leads (or co-leads) development of effective way of work in DC division (EC key account mgrs, Digital MD, Data analyst and Shopper & Customer mktg) and the milestone of DC fundamental learning sessions for total DC capability, and actively contributes to team engagement of the division.

2. MAJOR RESPONSIBILITY AREAS

·  Lead development of strategy / plan for digital ad / promotion at responsible EC key customers, and execute the plan by working closely with internal cross functional team and the key account manager.
·  Lead (or co-lead) strategy / plan development and execution of digital ad / promotion across interconnected EC key customers.
·  Lead Premiumization and ROI improvement on digital ad / promotion by in-depth POS analysis and active drive on test & learn.
·  Lead (or co-lead) development of effective way of work in DC division while setting key milestones of DC fundamental learning sessions for DC capability and engagement of the division. Also, lead improvement on both as the capability of division grows.
·  Leverage learnings available globally / regionally, and share those learnings in the division. Also share back any meaningful learnings to global / regional community.
·  Support the CS manager to establish engaging way of work with global digital team.

3 . DECISION MAKING AUTHORITY

·  Recommend and Agree with LM (DC CS manager) on the strategy / plan for digital ad / promotion at responsible EC key customers, and in case of major change or adjustment for ROI improvement.
·  Decide actual execution and non-major change / adjustment on the strategy / plan, Test & Learn plan for Premiumization and ROI improvement through discussion with a key account manager and other cross functional team.
·  Recommend and Agree with LM (DC CS manager) on a plan for effective way of work and milestones of DC fundamental learning sessions in DC division. Lead and execute the plan with cross functional team in the division.
·  Input ideas to LM (DC CS manager) for engaging way of work with global digital team.

4. KEY WORKING RELATIONSHIPS

MOST FREQUENT CONTACTS

FREQUENCY OF CONTACT

NATURE OR PURPOSE

DC CS Manager

Daily

To discuss / agree on strategy / plan for digital ad / promotion at responsible EC key customers and effective / engaging way of work.

DC cross-functional teams

Daily

To discuss and execute digital ad / promotion strategy / plan, adjustment for premiumization and ROI improvement through POS analysis and Test & Learn

Mars Japan portfolio/ brand marketing teams

As necessary

To discuss / agree on plan and execution for digital ad / promotion connected to digital campaign they lead.

Global digital teams

As necessary

To obtain available learnings, report key tracking figures

5. ACCOUNTABILITY DIMENSIONS

Number of Associates reporting directly to this position:

0

Number of headcounts within this position's control:

0

Financial Year budget for your Division (Department):

TBD

6. SKILLS & FUNCTIONAL COMPETENCIES

Business Acumen (as T1)

Creates Compelling Strategies and Plan

(as T1)

Strategic Agility (as T1)

Intermediate digital ad / promotion capabilities (as T1)

Organizational agility (as T1)

Conflict management

Drive for Result

Action Oriented

7. ANY OTHER REQUIREMENTS FOR THE POSITION

Domestic and Oversea business trip is required as necessary base.

Job Segment: Data Analyst, Marketing, Data

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