Marketing Coordinator - The St Regis Venice

Job description

The St. Regis brand first established luxury hospitality more than 110 years ago, with the opening of the St. Regis New York. From the moment John Jacob Astor IV opened the doors of his Beaux-Arts masterpiece on New York's Fifth Avenue, St. Regis has stood as a symbol of uncompromising elegance and bespoke service. Today, with more than 40 of the best addresses around the world, St. Regis is a place where trends are born, boundaries are broken and guests can simply live exquisite. We invite you to explore careers at St. Regis.

Desired profile

Qualifications :

JOB SUMMARY

The newly opened St. Regis Venice is currently looking for a Marketing Coordinator for a 12-month fixed term contract.

Reporting to the Multi-property Marketing Manager, the position would suit a dynamic and independent marketer who is able to drive the integrated marketing strategies designed to position the hotel in the country for domestic and international visitors.

The position requires experiences in all aspects of the marketing mix with a luxury brand of a dynamic international hotel, understanding of Restaurant & Bar Marketing, Spa and Destination Marketing, and operational knowledge.

The ideal candidate will enhance the St. Regis experience driven by creative and aspirational programming, promotions, and activities in F&B venues, suites and spa. Ensure consistent and smooth operation during evening and weekend events and manage all social media channels with the support of the Marketing Executive.

JOB FUNCTIONS

In conjunction with the Sales & Marketing teams, assists in developing the annual Marketing plan in line with the hotel strategic priorities and revenue target by market segments.

KEY RESPONSIBILITIES:


· 
Be responsible for the execution of content creation as well as the briefing to creative agencies (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning.

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Drive the positioning and activation of the F&b outlets on the local market. Develop & implement local marketing activities (including event strategy) aiming to engage with locals and increase capture ratio from in-house guests.

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Act as a St. Regis Brand Champion with the hotel teams. Together with the Sales and Marketing team, drive brand activation, ensure the brand experience comes alive through the hotel messaging, and guest experience.

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Support sales team with the creation of marketing collateral and tactical promotions associated with the key market segments

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Ensure full compliance with all Marriott International standards & programs.

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Champion the Social Media strategy in collaboration with Cluster Marketing Team and Digital Field Marketing in line with the brand positioning and hotels' stories. Specific focus on online reputation management and guest engagement.

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Constantly monitoring and update competitive research analysis.

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Assist with all local promotional activities that support the needs of the hotel and restaurants/bars. This could include photo shoots, broadcasts, celebrity interviews, press visits and other specific events that require personal attention. Also, bring to life local partnerships and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community.

· 
Connect with local and national PR teams as necessary.

REVENUE GENERATION

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Work with marketing and sales team to drive RPI, new collateral and packages (as relevant).

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Create schedule of pre and post stay marketing messages based on calendar and need periods.

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React to meetings/banqueting and room sales forecasts with appropriate sales/field marketing assistance.

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Work with Marketing Manager and Executive to optimize, design and build relevant digital channels.

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Create content for hotel website.

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Assist in connecting property to all Marriott internal sales channels.

DIGITAL

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Collaborates with the Digital Field team to deliver multi-lingual tactical marketing campaigns in all segments.

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Measure and evaluate the impact of all content and initiatives.

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Implement brand direction, hotel positioning, and destination information on new websites (internal/external), imagery and content.

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Collaborates with the Digital Field team to manage OTA updates, text and photography.

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Maintain and coordinate all video and photography updates and audits.

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Manage all social media channel posts.

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Work with appropriate hotel teams to manage reputation review sites.

COLLATERAL

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Ensure all printed, electronic and guest facing material is on brand.

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Regularly appraise all material ensuring on brand and locally relevant.

· 
Ensure all hotel teams are proficient with brand standards when designing in house.

· 
Brief all design collateral to outside agencies as required.

REQUIREMENTS



















The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job:

· 
Must be able to speak, read, write and understand Italian and English at native level.

· 
Excellent internal and external communication skills, both verbal and written

· 
True Brand ambassador

· 
Event management / organizational skills

· 
Understanding of consumer trends in the digital sphere

· 
Innovative, proactive and resourceful

· 
Passion for the travel & hospitality industries

· 
Ability to analyze data and establish appropriate action plans

· 
Photographic skills

· 
Photoshop or In Design is preferred.

· 
maintain confidentiality of proprietary information

QUALIFICATION STANDARDS

Education

·  Marketing degree required

Experience

·  Minimum 2 years of marketing experience
·  Fluent in English and Italian

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.