Manager, Digital Merchandising

Job description

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

Desired profile

Qualifications :

JOB SUMMARY
The Manager, Digital Merchandising will play a key role in defining, executing and optimizing strategic digital experiences, marketing programs and merchandising strategies to drive revenue, loyalty and brand preference across the digital customer journey. This role will marry marketing technology capabilities with customer data and creative to enhance the customer's digital experience through promotional campaigns, in-product merchandising and targeted marketing.

CANDIDATE PROFILE

Education and Experience
·  2-5 years of Online Marketing, Merchandising and/or eCommerce experience
·  College degree in Marketing, International Business or related field,
·  Direct experience managing merchandising strategies in an eCommerce organization
·  Hands-on experience in direct to consumer marketing communications, ideally in the retail and/or “eCommerce” space
·  Proven skill in working across multiple and distinct functional organizations (e.g., IT, International,
·  Marketing) in support of specific business priorities
·  Demonstrated comfort with Web Analytics or similar retail store reporting
·  Effective written and oral communications skills, with particular sensitivity to global communication needs
·  Strong understanding of A/B and multi-variate testing approaches
Attributes
·  Demonstrates self-confidence, energy and enthusiasm
·  Thrives in a fast-paced, entrepreneurial environment, but within a large, complex business.
·  Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements
·  Self-motivated team player that works well with counterparts from various functions/departments and has the ability to influence the work of counterparts without direct reporting accountability

CORE WORK ACTIVITIES
Merchandising Capabilities
· Manage evolving inventory of Merchandising placements across sites and apps globally.
· Work with stakeholders and partners to organize, develop and traffic assets across disciplines and initiatives.
· Activate campaigns and content across to support corporate initiatives and regional promotions including Book Direct, Financial Partnerships, Brands and Loyalty.
· Leverage 3 rd party tools to grow the inventory of placements to support Merchandising needs
· Partner with the digital product development teams and the Sr Manager of Digital Merchandising and Optimization to test and implement new merchandising opportunities
Promotional Marketing:
· Create, maintain and socialize a comprehensive promotional campaign calendar that balances customer needs with business priorities
· Partner with the Analytics team to understand customer demand and shopping/buying behavior on the site to inform the demand-led promotional & merchandising strategy
· Publish performance reports and provide recommendations to business partners and content managers to adjust future campaign approaches to maximize performance
· Evaluate and streamline existing internal processes to improve overall department efficiency and effectiveness
Website Branding
· Support internal initiatives to contextually integrate website branding throughout the customer experience
· Lead projects and campaigns to support and communicate the website brand value to our customers



MANAGEMENT COMPETENCIES
Leadership
· Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
· Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
· Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
· Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
· Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
· Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
· Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
· Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
· Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards.
· Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
· Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
· Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
· Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
· Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
· Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
o MVT & A/B Testing – Understands how to form a hypothesis and define testing requirements to prove hypothesis
o Analytic Reporting - Understands how to interpret data to form conclusions and make data-driven decisions
o Marketing/Merchandising – Understands online consumer behavior and tactics to influence digital engagement
· Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
o Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
o Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
o Reading Comprehension - Understands written sentences and paragraphs in work related documents.
o Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.