F&B Marketing Manager – Greater China

Job description

JOB SUMMARY

This role is responsible for the planning, management and execution of all F&B marketing initiatives in China including F&B loyalty program Club Marriott – Eat Drink & More. Working as part of the APAC F&B Marketing and Loyalty team, this role will effectively require a strong candidate who can work across functions including F&B operations, marketing, loyalty, PR, Brand, and be the front face for F&B marketing initiatives for China. The role requires managing external vendor relationships, platforms and channels including digital, social, media and PR agencies, identifying relevant partners and KOLs within China. This role will work with third party vendor(s) and hotels to drive F&B loyalty via Club Marriott – Eat.Drink & More via activations that focus directly on growing membership, card/F&B sales, and create compelling experiences at properties via a relevant domestic China strategy. Manage F&B social and electronic channels for China (Club Marriott.com, Cravings.com, WeChat and other eMarketing vehicles), eCommerce and Digital aspects of the program. Share regular reports on marketing activities and industry findings on F&B trends, Chinese consumer dining behavior and analytics. Drive awareness of marketing best practices and toolkits via F&B workshops, Webinars, trainings.

Marriott International offers you the opportunity to find the hospitality job and career journey that's right for you. With more than 5700 properties and 30 brands you'll find us in your neighborhood and in more than 110 countries across the globe. Find Your World™ at Marriott.

Desired profile

CANDIDATE PROFILE

Education and Experience

Required:

· Degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major with a minimum of 2 years experience in the hotel sales and marketing or related professional area.

OR

· Degree from an accredited university in eCommerce, Marketing, Business Administration or related major and a minimum of 2 years experience in the sales, marketing, digital, eCommerce or related professional area; loyaty marketing or agency experience.

CORE WORK ACTIVITIES

Managing regional Food & Beverage loyalty marketing efforts

· Coordinate the planning, execution and timely implementation of food & beverage marketing initiatives for the region that are in line with the overall Asia Pacific marketing plan and goals.

· Monthly reporting on key activities, updates of marketing plan, timeline management, social media and digital marketing activities, best practices and industry trends

· Provide timely updates to the continent leadership on F&B Marketing initiatives, and Performance status.

· Oversee the participation of hotels in pilots of initiatives to ensure the feedback, process and measures are well documented. Surface ideas and/or changes arising from pilots.

· F&B Loyalty with Club Marriott – Eat Drink & More:

o Work closely with the APAC F&B Loyalty team and effectively implement plans, timelines, hotel activations, vendor coordination, reporting.

o Constantly explores marketing opportunities to create partnerships in order to drive additional membership card sales.

o Suggests innovative marketing ideas and develops deployment strategies to continue to grow the program.

· Identifies public relations opportunities and coordinate activities to enhance F&B reputation in China.

· Leading the marketing modules at F&B Workshops across the region to promote learning of marketing tools, best practices, innovations.

· Develop a strong result oriented plan to increase F&B exposure and revenue via social and digital platforms including and not limited to Dianping, WeChat.

· Performs other duties, as assigned and required, to meet business needs.

MANAGEMENT COMPETENCIES

v Leadership

· Adaptability - Determines how change impacts self and others; displays flexibility in adjusting priorities; and communicates both the reasons for change and how it impacts the workplace.

· Communication - Customizes approach to conveying complex information and ideas to others in a convincing and engaging manner; appropriately interprets verbal and non-verbal behavior; and models active listening to ensure understanding.

· Problem Solving and Decision Making - Models and coaches others on breaking complex issues into manageable parts, identifying and evaluating alternatives and their implications before making decisions, and involving and gaining agreement from others when making key decisions.

· Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

v Managing Execution

· Building and Contributing to Teams - Participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.

· Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

· Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements for self and/or others to accomplish goals and ensure work is completed.



v Organizing and Managing Projects

· Initializing projects and communicating with all properties throughout APAC.

· Organizing and managing the internal conferences and make sure assistance is given to the partner hotels.

· Works closely with APAC F&B disciplines team together on initiatives and innovative solutions.

· Organizing Workshops in APAC for Events and Catering.

v Pre-opening Support

· Liaising with properties for on-site pre-opening support in APAC

· Arranging the countdown program and managing the task force for all new properties in APAC

· Franchise hotel support if it should be required

v Building Relationships

· Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.

· Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company's service standards.

· Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

v Generating Talent and Organizational Capability

· Organizational Capability - Evaluates and adapts the structure of team assignments and work processes to best fit the needs and/or support the goals of an organizational unit.

v Learning and Applying Professional Expertise

· Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

· Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach team, business, and administrative challenges.

· Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges

· Analysis - The ability to analyze and summarize detailed data to make inferences and recommendations. Included is the creation and maintenance of spreadsheets for storing data.

· Research - Skill in collecting information from a variety of sources relating to market data, historical cycles, travel and tourism trends, and real estate market dynamics. The ability to know when to seek addition information and where to look to find it.

· Inventory Management - The ability to manage rooms and function space restrictions and thresholds using systems or manually in order to maximize revenue/profit across all segments.

· Computer Skills - The willingness to learn and ability to use computer systems and software packages to input, access, modify, store, or output information or to execute programs and analyses. This includes the ability to enter and retrieve data from computer systems using a keyboard, mouse, or trackball.

· Economics and Finance - Knowledge of economic principles and practices, P&L statements, operating budgets, forecasting and scheduling, and the reporting of financial data.

· Sales and Marketing - Knowledge of sales and marketing concepts including principles and methods for showing, promoting and selling products or services as well as marketing strategies and tactics.

v Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

o Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.

o Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.

o Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.

o Writing - Communicates effectively in writing as appropriate for the needs of the audience.

o Language: Fluent in Mandarin and English (written and oral)

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.