Société : LVMH Fragrance Brands France
Secteur d'activités : Parfums & Cosmétiques
Kenzo Parfums is a very well-known brand within the Perfume and Cosmetics world, with a strong potential to grow. To sustain this growth and to make this brand the most disruptive and visible of the market, we have to expose it and to get more desirability and seduction in a worldwide scope.
For this strong ambition, the Digital Manager will have a key role to elevate Kenzo Parfums to the next step.
Role of The DIGITAL MANAGER:
On Communication & Image
> Define and monitor the digital strategy on line with the DNA and the hot news of the brand.
> Deploy this strategy on the global market :
> By managing the digital community on social network.
> By positioning the Kenzo website as areal reference in the perfume industry, and make it an external and internal tool of global communication
> By developing some creative and solid contents on these different e-channels on line with the DNA and the Communication strategy of the brand (new product launch, PR events, collaboration with Fashion, press revue, muse ...)
> By being the interface between the brand and the studio and the digital agencies.
On dotted line with the Business Development team:
> Develop tools and strategy to double e-retail in the next 3 years through our retailers websites.
> Implement a strongest partnership with WW retailers to be strongly consistent on their e-stores websites.
> Activate and organize the CRM, e-CRM with the objective to capture new clients and develop specific clusters .
> Work closely with all the regions to implement and coordinate the 360 digital strategy of the brand.