CRM Manager

Description de l'offre

As a digital startup, digital marketing is one of our most important sector. You will work directly with the Head of Growth to define and implement the CRM strategy of this company

You will work on all the implementation of the CRM strategy :

- Analyze the behaviour of the data basis and the retention rate.
- Create, own and implement the CRM strategy and roadmaps with a focus on increasing customer value and maximising return on investment for retention and loyalty campaigns.
- Work closely with the Head of Growth to implement the customer multi-channel strategy to increase life time value and reactivation triggers.
- Imagine and manage the new customer rewards/loyalty scheme and manage the segmentation plans to increase customer value across all channels.
- Create successful data-driven email marketing strategies to ensure growth and long-term strategic development of this company.

Profil recherché

Skills we are looking for

- Bachelor or Master degree
- Experience working within a marketing department, focusing on CRM
- Strong analytical skills and an interest in data
- Creativity ! Need to think about potential CRM campaigns
- Native in French and Fluent in English mandatory (spoken and written),
- Multitasker, motivated, ability to work well alone and with others
- Strong interest in the start-up world
- Good communication skills

À propos de La Relève

This startup is Europe?s leading flight sharing platform. We connect private pilots with passengers so they can share the cost and the passion of a flight. Founded in July 2015 by a pilot from Polytechnique, an aeronautical engineer from Supaero and a German web developer, This company has more than 100,000 users, is active in France, Germany and the UK, and makes private aviation accessible again.