Trade Marketing Executive/ Assistant manager, LRL Operation

Job description

KEY JOB ACCOUNTABILITIES

To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand/category presence.

• Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity

• Report sales needs and field intelligence to Trade Marketing Manager and commercial / marketing teams

• Monitor and improve processes to better link marketing and commercial activities

• Manage budget and ROI for his/her specific Trade Marketing activities

 

PROFESSIONAL & TECHNICAL COMPETENCIES

MASTERS COMMERCE FUNDAMENTALS

• Activates Business Drivers

• Pursues turnover and profit optimization

• Stays up-to-date with market, consumers& competitors

• Builds on categories Shopper insight

DEVELOPS CUSTOMER CENTRIC BUSINESS

• Collects and connects comprehensive knowledge about the retailer/prescriber/Salon

• Influences the retailer/prescriber/Salon

• Builds retailers development plans

• Manages intermediate agent relationships

• Adapts brand distribution strategy

• Collaborates across functions

BUILDS SELLING PROPOSITION & NEGOTIATE

• Builds Selling story

• Sets negotiation priorities

• Conducts Win-Win negotiation

• Ensures compliance

MONITORS SELL IN & SELL OUT EXCELLENCE

• Forecasts business with accuracy

• Drives Point of Sales field execution

• Follows-up & controls

• Masters brand selling scenarios

• Manages BA/DA staffing & relationship