Social & Digital Manager NYX Professional Make-Up a.i.

Job description

Social & Digital Manager NYX Professional Make-Up a.i.

POSITION SUMMARY

NYX Professional Makeup is looking to hire a Social & Digital Manager a.i.. The individual will implement strategies to create and strengthen our integrated marketing and social media outreach to engage more consumers while enhancing NYX Professional Makeup's existing and establishing new relationships with key beauty influencers such as bloggers/vloggers, beauty editors etc.

You will have to be social-media obsessed and own and create content development as well as new and emerging content platforms. This role is a hybrid position that includes integrated, retail, experiential and social media marketing so looking for a hands-on individual who loves to learn and develop in an entrepreneurial environment. We are looking for an energetic, dynamic and personable individual who is highly involved and very passionate about the beauty and fashion world.

KEY JOB ACCOUNTABILITIES

- Responsible for all brand related content (Facebook, Instagram, etc.) and supporting the overall social media strategy

-Create and manage all content working with digital agencies, video production houses, photographers, writers and internal departments

-Strengthen all social media outlets by constantly staying on top of beauty trends and developing exciting and appealing content while attracting new and current customers to continue to follow our brand

-Manage social media communication ensuring the brand is positioned correctly and effectively in all areas of public-facing communication.

- Nurture the relationship with our (key) Influencers

-Event management

-Organize social media events that embrace the realms of key influencers such as bloggers and video vloggers to develop more personal and enduring relationships.

-Generate contests and promotions that will attract new and existing fans

-Research and identify digital trends and make recommendations for greater engagement

-Develop CRM campaigns and analyze results

-Develop and implement social strategy on building WOM on new launches and key pillar products

-Communicate on Digital and Social KPI’s to HQ team, stores, Points of Sales

-Organize Trade Shows

-Organize Face Awards 2019

COMPETENCIES

- Listens and communicates effectively, actively networks.

- Ability to inspire and influence without authority.

- Reasons from multiple perspectives and makes appropriate decisions.

- Conveys energy, focuses on results and acts with integrity.

- Shows curiosity, imagines creative solutions, and promotes team creativity.

- Takes initiative, focuses on customers, improves business performance and develops a vision.

- Focuses on quality, builds knowledge of the beauty and retail business, and understands beauty/skincare landscape and its competencies.

PROFESSIONAL REQUIREMENTS

- Bachelor’s degree in Communications, Marketing and or/Public Relations

- Highly knowledgeable and passionate about the beauty world and beauty trends

- Minimum of 3+ years of marketing and social media experience

- External experience in an agency or Digital manager of a brand

- Knowledge of Social Networks / Community Management

- Personal / Prof relationship with bloggers/vloggers is a pre

- Content Redactor

- Knowledge of Social Listening tools

- Knowledge of main Digital KPIS

- Knowledge of Photoshop

- Previous Experience in Organization of Events with bloggers

ABOUT NYX PROFESSIONAL MAKEUP

NYX Professional Makeup, named after the Greek goddess who ruled the night and symbolized beauty and power, is known for high-quality, professional makeup at accessible prices. A leader in the massive color cosmetics industry, NYX Professional Makeup is defined by exceptional quality products with rich pigments and high payoff. Featuring a range of classic, seasonal, and on-trend cosmetics, NYX Professional Makeup is a must-have among beauty lovers and professional makeup artists. The brand began with artistic inspiration, a single product and a vision. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in over 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops, and beauty supply stores.