Brand Communications Coordinator

Job description

Do you want to work for the world’s largest beauty company?  Do you want an exciting and diverse job in an international and dynamic working environment? Do you want to be challenged and developed within your area of expertise? Then you might be just the talent we are looking for to strengthen our Brand Communication Team in Luxury Products Division (Lancôme, Yves Saint Laurent, Giorgio Armani, Biotherm, Helena Rubinstein, Kiehl’s, Ralph Lauren, Cacharel, Victor & Rolf, Valentino, etc.)

As Brand Communications Coordinator , your role is to build and implement the 360 communication strategy in consistency to the international brand communication strategy and the local business strategy for the entity to develop the brand image, its visibility and reinforce locally its reputation over time. Your mission is to increase awareness, ensure long-term reputation and build up the image of the L’Oréal group and its brands. The challenge for brands is to have effective communications that will make them stand out in a saturated environment.

The role reports to the Brand Communication Manager for Luxury Products Division. 

So, what does your job look like?

·  Contribute to building and implementing a 360° external communication strategy in consistency with the international brand communication strategy:
·  Contribute to thinking on the communication plan
·  Implement integrated communication campaigns on major product launches, events….
·  Define, put in place and manage communication projects/operations
·  Manage media relations, including new media relations
·  Initiate and maintain relations with all the relevant media role players including new media and social networks….
·  Build a media-mapping: identify the relevant role-players for the brand
·  Develop the brand image and visibility locally: Adapt locally the corporate positioning of the Brand (CSR activities, sponsoring…) and develop local initiatives in line with the international strategy
·  Be the internal «operational» media interlocutor
·  Evaluate media operations quantitatively and qualitatively and make recommendations
·  Contribute to managing Public Relations: local spokesperson, ambassadors…
·  Contribute to Managing internal communication for the Brand
·  Promote brand launches and events internally
·  Develop day-to-day opportunities to analyze consumer insights & data 
·  Analyze data, KPIs to provide business drivers 
·  Create & schedule monthly Social Media Calendars for brands’ online presence
·  Collaborate with Marketing teams in creating digital plans (wording & assets selection) for digital media plans
·  Manage online communities by interacting daily with fans
·  Evaluate social media and operations quantitatively and qualitatively and make recommendations

Your profile: 

·  You have 2 - 3 years of experience in brand communications, preferably from the FMCG industry. Beauty related experience will be an asset.  
·  Digital savvy. E Com related experience will be considered an asset.
·  You have excellent communication and presentation skills
·  You can easily navigate from a detailed to a topline view
·  You can work in a fast-paced, fast decisions environment
·  You have excellent collaboration skills 
·  You are both creative and an experienced PowerPoint and excel-user
·  You are detail oriented and organized in your daily work 
·  You are fluent in English language

Moreover, you are:

·  You.  And you’re true to yourself. We cherish diversity so you’ll feel at home whoever you are.
·  Entrepreneurial.  Every single day, you spot opportunities to change the world for the better.
·  Respectful. Whether you’re talking to our CEO (this can happen!) or a colleague or a collaborator, you treat everyone the same.
·  Ambitious.  You crave success and we’ll support you all the way. That way, we all win.
·  One of the gang.  You recognize that great things are achieved only in a team.
·  Open.  To new ways of doing things. To other people’s (sometimes crazy) ideas.
·  Agile.  Fast acting to respond to dynamically changing world in the innovative yet relevant manner.

What’s in it for you?

We offer you an exciting position with great challenges and opportunities including an individual career plan, an extensive catalogue of e-learnings, competitive personnel benefits, modern offices and a dynamic working environment with engaged and passionate colleagues.

With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 29.8 billion euros in 2019. As the world’s leading Beauty Company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail and branded retail. Research and innovation, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world and attract one billion new consumers in the years to come. L’Oréal’s sustainability commitment for 2020 “L’Oréal for Future” sets out ambitious sustainable development objectives across the Group’s value chain. 

We are looking for our new Brand Communications Coordinator to start in as soon as possible. We are reviewing applications and inviting for interviews on a rolling basis, so do not wait to apply!

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