ASSISTANT MANAGER, DIGITAL MARKETING – CERAVE US

Job description

ASSISTANT MANAGER, DIGITAL MARKETING – CERAVE US

Active Cosmetics Division Digital Team

 

The Assistant Manager of Digital Marketing will play an instrumental role in the strategy, execution and optimization of digital programs across CRM, social media, indirect eCommerce, and the brand website.

This role will be focused on driving customer acquisition, engagement and retention through email newsletters, organic & paid social media, personalized communications, loyalty and lifecycle touch-points. The role ensures that all CRM, social media and digital content initiatives are planned out, aligned with larger brand and category strategies, executed on time, and in accordance with short term business needs and established metrics. Included in campaign management is conception, creative direction and production, deployment, tracking, and analysis to make informed decisions about future strategy.

 

The Assistant Manager of Digital Marketing will report to the Sr. Manager, Digital Marketing on the data-driven digital strategy and activation on CeraVe’s online properties including CeraVe.com, CRM, indirect eCommerce channels and the brand’s social media channels. The Digital Marketing Lead owns three facets of the CeraVe US Digital business – Social Media, Content Strategy, and CRM. The Assistant Manager, Digital Marketing role will primarily assist on the following:

CRM & Consumer Data Acquisition:

·  Serve as main point of contact to CRM vendors in executing broadcast email campaigns
·  Create and maintain email deployment calendar tied to pivotal brand launches and strategic business objectives
·  Ideate and concept email assets for broadcast campaigns, ensuring that content is aligned to product marketing and brand messaging priorities
·  Work with CRM agency to implement customer segmentation and audience targeting across email and paid social
·  Monitor email deliverability, escalating issues to ESP deliverability team when necessary
·  Assist Senior Manager in developing rich data acquisition strategies to reach or exceed annual consumer name collection goals
·  Liaise with legal team to ensure name collection tactics (such as sweepstakes, forms) are compliant with L’Oreal guidelines
·  Track CRM KPIs and provide monthly recap with insights to inform future executions

Social Media

·  Build paid social campaigns to aid brand business goals for lead generation and awareness
·  Analyze paid social campaign performance and share insights to inform future executions
·  Assist Senior Manager in organizing social content calendar & feedback against US business objectives
·  Day-to-day contact for creative partners for content development, delivery and asset management
·  Coordinate with agency, CCC, PR and marketing teams to ensure L’Oreal response protocol is adhered to and that consumers are responded to in a timely and accurate manner
·  Perform quarterly social listening on relevant channels (Reddit, Facebook, Instagram, Twitter) to gauge consumer sentiment and escalate topics as needed
·  Provide analysis on trending social topics, data & propose recommendations to refine posts
·  Distribute monthly social recap & insights reports to inform future asset creation based on insights to elevate content

Content Strategy for CeraVe.com and Indirect eCommerce:

·  Partner with Senior Manager and indirect eComm teams to develop and deliver assets for media campaigns
·  Create audiences and upload assets to Amazon advertising platform for DSP and search campaigns
·  Identify opportunities to optimize brand presence on eRetailer sites (brand shop, PDPs) and create synergies across CeraVe.com
·  Assist Senior Manager with content development for CeraVe.com new site relaunch
·  Brief vendors (merchandising team, copy writer, graphic designer) on CeraVe.com content updates to maintain site
·  Analyze CeraVe.com content performance and share insights to inform future executions
·  Liaise with PRC to have content approved with legal/labs contacts before publishing
·  Upload digital/eRetail assets to Opera Digital Asset Management System

 

Candidate Profile:

·  Experience creating digital content across social, website and email channels
·  Experience managing enterprise Email Services Provider (ESPs) and CRM platforms such as Salesforce Marketing Cloud (ExactTarget)
·  Experience developing paid social programs and reporting on campaign results
·  Must have proven track record in driving CRM strategies, opt-ins, database growth, digital engagement, ecommerce sales, and analytics across channels
·  A facilitator and collaborator; able to work in fast-paced, demanding environment
·  Must possess excellent creative, organizational, verbal and written communication skill
·  Experience and passion for obtaining and utilizing rich consumer data in accordance with US privacy standards
·  Strong presentation skills. Ability to present to senior level stakeholders.
·  Highly collaborative
·  Excellent project management skills
·  Microsoft Office: Advanced Excel, Word, PowerPoint

 

 

 

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please emailUSApplicationAccommodation@support.lorealusa.com . Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.