To foster and drive efficiently the sell-out through ensuring the best technical mastery of brand products in Stores, implementing international programs.
- Impersonate and transmit brand values to sales/BAs
- Develop the country's training program to be in line with the marketing plan
- Translate product knowledge and marketing communication into sales talk
- Train the sales/BAs teams on new products selling tools and ensure service level in field
- Engage sales & marketing teams around education
- Keep an eye on competition and report qualitative feedback from the field
- Develop and manage training team. Ensure development of expertise and know-how