BUSINESS DEVELOPMENT DIRECTOR (H/F)

Job description

Entreprise:
Specialized in digital and social media marketing (Sina Weibo, WeChat, Facebook, Twitter…), KRDS is a leading independant marketing agency. With a global presence in Europe, Middle East and Asia, we design and implement communication strategies for our customers on all social media platforms.
So far, KRDS has completed over 800+ campaigns in 15 countries, on behalf of 250+ clients, which include Peugeot, Danone, LVMH, Unilever, Nestlé and L’Oréal.
In Shanghai, since 2013, KRDS Shanghai has been growing at a fast pace and is an expert of local digital and social media marketing solutions, especially WeChat ones. The Chinese market is key to KRDS global strategy, hence the need for a Business Development Director to focus on Shanghai Market while Greater China
- General Manager pursues more growth outside of Shanghai.
KRDS Shanghai is ideating and producing digital content and social media campaigns, on Weibo and WeChat, for local and international clients, like the French International Soccer Team, Club Med, Louis Vuitton or Air France.
Poste et missions:
The Business Development Director main goal will be to manage and work with KRDS local and international teams, to ensure the sale and proper delivery of social media and mobile campaigns including studio work, community management, applications and game-based campaigns to advertisers and agencies in Shanghai.
KRDS is looking for someone with ideally a previous work experience in China, with a strong leadership and sales mindset and experience, autonomous, ready to move fast and to grab a great opportunity in a booming company.
Based in our downtown office in Shanghai, you will be:
- Managing and coordinating KRDS teams (Sales, Production, Admin …)
- Leading all business development activities including proposals and pitches with the goal of winning new business
- Contacting companies and advertising agencies that might be interested in social media marketing
- When meeting a potential customer, finding out what his goals are, explaining why and how to meet them
- Ideating campaigns that might suit the client’s strategy
- After a meeting, writing a compelling and well-illustrated powerpoint proposal
- Answering potential customers’ questions
- Negotiating the terms of an agreement and closing sales.
- Briefing KRDS project managers about what needs to be developed, keeping track of the developments to make sure what is done is what was planned and sold
- Managing the customer relationship from first contact to payment and upselling
- Doing basic accounting, finding and handling a relationship with a chartered accountant
- Going to networking events within the industry
- Keeping an up-to-date knowledge in local social media marketing
- Reporting to the country manager and KRDS HQ
Profil:
- Eloquence (both when speaking and writing) and persuasion (strong commercial skills)
- Outstanding sales and pitching skills
- Strong knowledge of the Chinese market, especially in terms of consumers’ habits and social media usage
- Deep interest for and knowledge of Sina Weibo and WeChat
- Autonomy
- Ability to develop and present digital strategies
- Ability to work under pressure and manage crisis
- Previous experience working in China will be a real added value
- Ability to speak and write English, Chinese is a plus
Please send your application in English.
Before applying, please check the eligibility terms and conditions :
http://www.civiweb.com/FR/le-volontariat-international/conditions-du-VIE.aspx