GUCCI EMEA Junior Media Planner
Internship Milano (Milano) Community management
Job description
Summary
Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.
Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.
Job Description
Role Mission
The Junior Media Planner will be part of the EMEA team and he/she will study and analyze the best distribution of advertising investments on different communication channels within the Region.
Key Accountabilities
· Planning, evaluation of advertising spaces and definition of Regional media strategies
· Processing of online (display including programmatic, native projects and paid social) and offline media plans (print and OOH)
· ROI analysis of online and offline media plans
· Market and competitors’ analysis in terms of media investments and environment overview
· EMEA media agencies coordination
· Liaising with Media Owners for planning purposes
Key Requirements
· Degree in Marketing, Communications or relevant discipline
· Minimum 1 or 2 year of relevant experience as Media Planner in fashion/luxury context or media agencies
· Offline and online planning skills
· Strong analytical skills
· Relevant experience on both offline and online media
· Fluent in Italian and English, other languages are a plus
· Familiarity with local media environments could be a plus
· Excellent presentation and negotiation skills
· Passion for Gucci, the fashion and luxury industries and Communications
· Flexibility and multitask skills
· Global mindset
· Good knowledge of Microsoft Office and IT skills
· Excellent interpersonal skills
· Strong ability to communicate
· Organized, open-minded, proactive
Job Type
Fixed Term (Fixed Term)
Start Date
2021-01-14
Schedule
Full time
Organization
GUCCIO GUCCI S.P.A.