LOCAL Marketing Analyst (research and distribution)

Job description

About the job

IKEA Jinan Store is the No.24 in China.Jinan is the capital of Shandong province in Eastern China. The area of present-day Jinan has played an important role in the history of the region from the earliest beginnings of civilization and has evolved into a major national administrative, economic, and transportation hub. The city has held sub-provincial administrative status since 1994. Jinan is often referred to as the "Spring City" for its well-known 72 artesian springs inside urban area.

ABOUT THE JOB To strengthen the knowledge and understanding of local market and customers, we need the person who can steer the market research and customer understanding for local market, with focus on PMA. Also the person could lead the sharing of local market knowledge within the store management group and whole organization. And the person should be responsible for IKEA catalogue distribution in the market, and continuously improve the distribution quality at local market.

Mandate
Keep a steady eye on the PMA and what is going on there. Improve the distribution by closely working with different vendors.
To drive the local market research plan based on needs. Conduct own investigations when needed with simple means. Marketing database gives possibilities.

YOUR ASSIGNMENT Your tasks will include
Manage and improve the catalogue distribution at local market to secure the best result ( achieving KPI and smooth vendor cooperation)

·  Develop clear distribution plan based on China distribution strategy & plan
·  Work together with and drive local vendors to improve distribution quality.
Drive the local market research plan based on local needs, and secure the research plan implementation in a professional way

·  Collect the needs for market (PMA, consumers, and customers) understanding and formulate the local research plan based on thinking how to support the brand establish and commercial priorities.
·  Work together with research vendors and secure the research quality.
·  Give relevant input and prepare highlights on local research.
YOUR PROFILE Your knowledge, skills and experience include:
Knowledge

·  A strong understanding of IKEA Marketing.
·  Very good understanding about statistics, research method and data analysis
·  Good background could be either behaviour science (psychology, sociology, anthropology) OR economic/finance with an interest in consumer behaviour. Motivation

·  Passion for Learning!
·  Strategic thing and analyzing provided to the whole organization
·  Working with people
·  Continuous improvement
·  Business success through motivated working team (internal and external partners) Capability

·  Able to think strategically and formulate research and distribution plan for the city and PMAs.
·  Able to communicate with management teams.
·  Able to lead vendors (research and distribution) in a high drive role.
·  Have effective written and verbal communication skills in English and Chinese.

Job ID

265109BR

Removal Date

27/02/2017