Local Marketing Analyst

Job description

About the job

Purpose

To strengthen the knowledge and understanding of local market and customers, we need the person who can steer the market research and customer understanding for local market, with focus on PMA. Also the person could lead the sharing of local market knowledge within the store management group and whole organization. And the person should be responsible for IKEA catalogue distribution in the market, and continuously improve the distribution quality at local market.

Mandate

Keep a steady eye on the PMA and what is going on there. Improve the distribution by closely working with different vendors.

To drive the local market research plan based on needs. Conduct own investigations when needed with simple means. Marketing database gives possibilities.

Main Responsibilities and Duties

Manage and improve the catalogue distribution at local market to secure the best result ( achieving KPI and smooth vendor cooperation)

·  Develop clear distribution plan based on China distribution strategy & plan

·  Work together with and drive local vendors to improve distribution quality

Drive the local market research plan based on local needs, and secure the research plan implementation in a professional way

·  Collect the needs for market (PMA, consumers, and customers) understanding and formulate the local research plan based on thinking how to support the brand establish and commercial priorities

·  Work together with research vendors and secure the research quality

·  Give relevant input and prepare highlights on local research

Job ID

243842BR

Removal Date

20/04/2017