Product Marketing Manager-Collaboration Platforms

Job description

Join the largest startup, and proven global leader, in the Security industry to protect our planet from emerging cyber threats. Tell the world how you, Watson and IBM Security fight to defend businesses, institutions, and governments across 130 countries. Make a difference in everyday lives by safeguarding our most valuable information from corporate intellectual property to your family photos. Be a part of IBM's rich history of innovation and research to deliver solutions built on the foundation of over 3,500 security patents. Are you ready to put on your cape and help us fight the bad guys?

Product Marketing Manager for our X-Force Exchange and App Exchange platforms will be responsible for the external positioning of our product, inbound and outbound marketing activities, and the creation of sales tools. This role will also lead our QRadar on Cloud marketing efforts, and for all solutions will develop domain messaging, strategic marketing plans through market research, competitive analysis, customer engagement, and business planning. Working closely with offer management and R&D, they will craft the market facing messaging and positioning.

In your role, you will be the expert in buyer personas - how they buy and their buying criteria - and will transfer that knowledge to the sales channel. As a product champion in the market, you will help drive the product value proposition and gain insights that enable you to contribute to our broader go-to-market strategy. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.

A Day in the Life Essentials:

• Positioning - Identify and develop product positioning that uniquely differentiates our X-Force Exchange and App Exchange capabilities and drives a security operations and response narrative.
• Sales and marketing tools – Create collateral, whitepapers, presentations, videos, and blog posts, to communicate the value proposition of our products.
• Product launches – Plan the market launch of new products and releases and manage the cross-functional implementation of the plan.
• Communications - Work with sales and marketing teams to broadcast our message to the market, across the organization, and our partner community.
• Market intelligence - Be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to beat them.
• Demand generation – Support the strategy and programs that create interest for our collaboration platforms and the portfolios they support (ie QRadar via App Exchange).

Discover what you can do at IBM.

Product Marketing Managers are located in IBM offices in Cambridge, MA.

Must have the ability to work in the US without current/future need for IBM sponsorship.

Do work that matters.
Discover your true potential.
Be yourself.

Auto req ID

113765BR
Required Education

Bachelor's Degree
Role ( Job Role )

Product Marketing Professional
State / Province

MASSACHUSETTS
Primary job category

Marketing & Communications
Contract type

Regular
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

Security
Preferred Education

Bachelor's Degree
City / Township / Village

CAMBRIDGE
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  2+ years of Security or applicable industry experience.
·  2+ years of solutions marketing, product marketing, product management or applicable experience.
·  Bachelor's in business or marketing, or equivalent industry experience.
Country

United States
Preferred Technical and Professional Experience

·  Subject matter expertise in the domains of insider threats, identity, and access management., data security, and/or user behavior analytics.
·  Demonstrated people and management skills to interact with colleagues, cross-functional teams, and third parties.
Secondary Job Category

Other Marketing
Eligibility Requirements

·  none.
Position Type

Professional
New Collar Role

No