Offering Manager

Job description

An Offering Manager defines an offering and owns strategy of offering within a market segment. Sets detailed direction and priorities across disciplines. Accountable for driving commercial results of assigned offering(s).

Directs and reviews market opportunity analysis to contribute to segment POV. Engages cross-discipline stakeholders and monitors trends to identify growth opportunities. Outlines competitors’ SWOT, feature differences, and market share. Leverages analytic tools (e.g., scenario analysis) to develop business plan and refine strategy.

Innovatively defines all offering elements and delivers offering to market. Uses IBM Design Thinking to interpret client needs and develop Hills, experience roadmap, and offering design specifications. Refines requirements with dev and ensures offering is optimized for digital discovery, consumption, and extensibility. Engages and partners closely with global S&D and GBS Industry teams to deliver offering appropriately.

Decides on release capacity given budget and negotiates dev team contracts, making trade-offs between capability and schedule. Drives cross-functional (sometimes cross-division/cross-Unit) collaboration and consistency. Manages risks. Develops Services strategy by type and geography.

Sets direction for innovative GTM strategies. Determines marketing investment by channel, converts technical positioning into market messages against key competitors, and socializes offering differentiation by segment and cohort. Works with Digital to expand reach and drive sales.

Approves sales channel plan, sets sales enablement and certification requirements, and determines technical sales dependencies. Defines sales process and ensures enablement tools and assets are provided. Determines partner/ecosystem enablement requirements and details roles. Establishes support plan and determines delivery resource mix, onshore/offshore mix, and IOT/Geo strategy.

Leverages market trends, offering performance, and internal feedback to drive offering release retrospectives and next delivery. Drives changes to sales process based on win/loss analysis. Anticipates and addresses critical serviceability issues.

Assumes additional responsibilities as assigned.

The candidate will work with a team of highly motivated offering managers for IBM's "growth engine" technology platform.

Key responsibilities of this role include:
·  Defining and delivering the strategy for elements of the digital data-driven platform which underpins growth activities and customer engagement
·  Leading a development/scrum team to execute the strategy, implement core capabilities and enhancements to the growth engine
·  Nurturing key "incubator" projects to trial new tools, technologies or capabilities for use across the platform
Auto req ID

175648BR
Required Education

Bachelor's Degree
Role ( Job Role )

Offering Manager
State / Province

NEW YORK
Primary job category

Design & Offering Management
Company

(0147) International Business Machines Corporation
Contract type

Regular
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

DigitalBusGrp
Preferred Education

Master's Degree
City / Township / Village

NEW YORK
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

Atleast 2-3plus years of experience
Country/Region

United States
Preferred Technical and Professional Experience

More than 3 years of experience in relevant field
Secondary Job Category

Offering Management
Eligibility Requirements

None
Position Type

Early Professional
Early Professional Track

Track unaligned