Marketing Cloud Consultant (Auckland) - Bluewolf
Auckland (Auckland) Bachelor's Degree Marketing
Job description
The Salesforce Marketing Cloud Marketing Services Consultant reviews and evaluates business systems, processes, and requirements to design, implement, and enhance marketing automation systems that meet overall client business objectives. The consultant is responsible for leading workshops, overseeing configuration of the system, and managing relationships with customers and internal stakeholders. He/she is able to lead a workstream for large projects and guide the work of the supporting team. The consultant should act as a strategic advisor to help clients get the most value out of their marketing automation system and their consulting engagement.
RESPONSIBILITIES
· Engage with clients to assess their current sales and marketing landscape and processes and distill business requirements/user stories
· Lead onsite client workshops to share Bluewolf’s marketing automation framework, best practices, and case studies
· Work with clients to shape marketing automation strategy and define and scope projects to address specific needs
· Guide marketing automation administration, configuration, migration, campaign execution, and testing activities
· Manage agile business executives and work with them to successfully complete the program
· Mentors other consultants and business analysts throughout the project
· Supports the project manager in identifying and mitigating risk and resolving issues
· Keep up-to-date on latest industry trends and research to share with clients and to continually optimize their marketing automation strategy
REQUIRED SKILLS
· 1-3 years of marketing and/or implementation consulting experience
· At least 2 years of hands-on experience with and certification in SalesForce Marketing Cloud, including familiarity with journey builder, content builder, automation studio, dynamic content, Salesforce integration with connector, and/or AMPSCRIPT
· Well-developed presentation, organizational, and meeting facilitation skills
· Ability to distill requirements and action items from multiple information sources
· Ability to transform high level concepts into realistic examples that clients can understand and absorb
· Mastery of demand generation strategies, campaign execution tactics and best practices, data hygiene and reporting capabilities
· Superior interpersonal and communication skills, both written and oral
· Willingness to travel up to 50%
· Experience with other marketing automation systems such as Pardot or Marketo is a plus
· Knowledge of front-end development (HTML, CSS, JavaScript and SQL) is a plus
· Project management experience is a plus
Auto req ID
134857BR
Required Education
Bachelor's Degree
Role ( Job Role )
Application Consultant
State / Province
AUCKLAND
Primary job category
Consultant
Company
(0099) IBM New Zealand Limited
Contract type
Regular
Employment Type
Full-Time
ERBP
Yes
Is this role a commissionable/sales incentive based position?
No
Travel Required
Up to 50% or 3 days a week (home on weekends - based on project requirements)
IBM Business Group
GBS
Preferred Education
Bachelor's Degree
City / Township / Village
AUCKLAND
EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise
See above.
Country/Region
New Zealand
Preferred Technical and Professional Experience
See above.
Eligibility Requirements
See above.
Position Type
Professional
Early Professional Track
Not Applicable - Professional Hire