Digital Content Producer

Job description

Role Title: Content Producer

Business: Digital - RBWM

New or Existing Role: New

Grade: GCB5

Role Purpose

· Accountable for planning the overall digital content strategy and execution globally, including the coordination of VADM (Value Added Direct Messages + email), mobile, branch and offline activities.
The Content Producer will work directly with the PWS Lead and the Commercialisation Manager to develop and advise on the best execution to achieve agreed KPIs set with CVM Heads. Reporting directly to Head of Studio, this role will also work alongside and be supported by a variety of key stakeholders across Platform Delivery, Implementation and Dynamic Platform, supporting global convergence and reuse, whilst considering local market needs. With excellent communications skills as much of the role will involve senior engagement with product owners and an expected knowledge of campaign management, as coordinating multiple streams of activities will be essential.
· Accountable for identifying and communicating innovative ideas and touch points to improve performance while planning the overall execution and coordinating the analytics to demonstrate performance and success. Will need to maintain an awareness of industry best practise and be able to coordinate other workstreams in different areas to provide a holistic view of activity across the market

Key Accountabilities

Impact on Business

· Lead definition and scoping of content approach for new strategic initiatives working with global and in country teams, stakeholders and 3rd party service providers
· Plan and strategise the execution all of digital initiatives across all relevant channels including offline
· Responsible for the coordination of the production of digital copy (global and local in multiple languages), ensuring content authors have secured approval from stakeholders as required.
· The role holder may have line management accountability for a team, in which case a proportion of their time (circa 20-30%) will be people focused rather than task focused.
· Understand the different functional teams which will feed into planning and delivery, including lead times and process

Customers / Stakeholders

· Global Digital, regional and in country Digital teams, CVM and Digital Marketing teams across all brands, as well as other areas of DaaC including VADM and mobile
· Legal, Compliance
· Global content management team
· 3rd Parties agencies (copywriters and translation)

Leadership & Teamwork

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Indirect leadership of resources and specialists across other functions and organizations (where work is outsourced).

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Coach various teams on how to adopt the tools and processes and ensure the processes are being followed.

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Collaborative working with business partners (In country Digital teams, CVM, Marketing, Operations, HOST)

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Expectation management of all stakeholders

Operational Effectiveness & Control

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Oversee Quality Control in output

· Identification of key risks, issues and interdependencies and providing appropriate mitigation strategies or escalating as appropriate.
· Responsible for overall delivery & reporting

Management of Risk

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The jobholder will ensure the fair treatment of our customers is at the heart of everything we do, both personally and as an organisation. This will be achieved by consistently displaying the behaviours required.

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The jobholder will also continually reassess the operational risks associated with the role and inherent in the business, taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices, management restructurings, and the impact of new technology.

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This will be achieved by ensuring all actions take account of the likelihood of operational risk occurring.

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Also by addressing any areas of concern in conjunction with line management and/or the appropriate department.

Observation of Internal Controls

· The jobholder will also adhere to and be able to demonstrate adherence to internal controls. This will be achieved by adherence to all relevant procedures, keeping appropriate records and, where appropriate, by the timely implementation of internal and external audit points, including issues raised by external regulators.
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The jobholder will implement the Group compliance policy by containing compliance risk in liaison with Global Head of Compliance, Global Compliance Officer, Area Compliance Officer or Local Compliance Officer. The term ‘compliance' embraces all relevant financial services laws, rules and codes with which the business has to comply.

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This will be achieved by adhering to all relevant processes/procedures and by liaising with Compliance department about new business initiatives at the earliest opportunity. Also and when applicable, by ensuring adequate resources are in place and training is provided, fostering a compliance culture and optimising relations with regulators.

Desired profile

Qualifications :

·  Degree in Marketing or Communications or Project Management welcomed
·  Experience and understanding of web publishing tools, content management systems and capabilities and automated translation platforms
·  Previous experience in campaign management and/ or editorial calendar creation
·  Previous experience in a translation or localisation environment
·  Experience delivering localized digital content across multiple platforms, especially mobile
·  A working understanding of web technology tools such as XML, HTML, Photoshop, and varying digital asset types
·  Localization budget and vendor management experience is an advantage
·  Demonstrated success in managing multiple projects, priorities and vendors concurrently.
·  Strong analytical, project management and planning skills and the ability to work with multiple teams.
·  Good understanding of project methodology, frameworks and best practice and in particular Agile
·  Subject Matter Expertise of channel, including technical, commercial, market place and customer considerations
·  Innovative – the ability to approach things differently or do different things to deliver goals
·  Highly developed communication skills, both written and verbal, to explain complex or technical issues
·  Pragmatic decision making skills, with the ability to make clear judgments based on a range of factors, e.g commercials, risk, customer experience; determine the implications and make recommendations as needed.
·  Strong relationship management and influencing skills to satisfy a wide range of internal and external customers with conflicting priorities
·  Strong understanding of information systems, business processes, the key drivers and measures of success
·  Respectful of different cultures, working with colleagues from across all 5 regions (North America, LATAM, Middle East, Asia Pacific and Europe).