Digital Insights Analyst

Job description

Some careers have more impact than others.

Retail Banking and Wealth Management (RBWM) serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.

Customer Value Management is vital in maintaining HSBC's position as a provider of world-class retail banking and wealth management solutions, directing business development with a focus on customers. The team works to ensure the most appropriate pricing, products and promotions are directed to the most relevant customers, concentrating on building value, treating customers fairly and creating a superb customer experience.

This role sits in the Analytics, CRM and Data team working cross-functionally with the digital marketing team as well as “Digital as a Channel”, supporting digital sales, marketing and acquisition. The Digital Insights Analyst works closely with the Digital Marketing Analytics Manager to pioneer digital analytics for HSBC RBWM in Australia using a variety of data science tools and techniques to deliver actionable insights for customer acquisition, retention and engagement, as well as digital sales, performance and optimisation.

***This role is a fixed term contract, until August 2019***

Key responsibilities:

· Deliver actionable insights using digital analytics (including data mining using SQL/SAS), channel performance measurement and reporting (using Adobe and Qliksense), including identification of optimisation opportunities within Paid, Owned and Earned digital channels, and inform the digital marketing strategy
· Build automated dashboards for digital, marketing & customer level insights – to be shared and championed with key stakeholders throughout the business.
· Work cross-functionally with the Digital and Marketing teams in defining, measuring and reporting on Digital Marketing Acquisition, and apply insights towards channel attribution, optimisation, personalisation hypotheses and recommendations.
· Translate complex analytical outputs into actionable insights to optimise digital campaigns and digital always-on

Desired profile

Qualifications :

What we need from you:
·  Graduate degree preferred
·  Expertise with Adobe Analytics, Qliksense/Tableau and SAS/SQL (essential).
·  Experience integrating and interrogating complex and disparate data sources (customer transactional and descriptive data, Weblog data, Doubleclick and other third party data etc) , mining the data to identify actionable insights, and presenting insights back to the business
·  2+ years' experience in digital sales/marketing.
·  Highly developed communication skills, both written and verbal, to explain complex or technical issues.

You'll achieve more with HSBC.
www.hsbc.com.au/careers

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