Strategic Marketing Specialist

Job description

3183336
Additional Cities

Hino
Career Level

Experienced
Relocation Assistance

No
Business

GE Healthcare
Business Segment

Healthcare Japan
Function

Marketing
Country/Territory

Japan
Postal Code

191-8503
Role Summary/Purpose

Role Summary/Purpose
The Specialist of Strategic Marketing works as a key member in the Japan Growth Organization. The Strategic Marketing organization is a “Center of Excellence” that works across the modalities to drive key product launches, marketing messages and programs. The role identifies customer needs and supports the modalities in developing solutions-based marketing programs.
Essential Responsibilities

The Strategic Marketing organization is a “Center of Excellence” that works across the modalities to drive key product launches and marketing programs. The Specialist – Strategic Marketing plays an essential role in working closely with the modality teams to support the creation and execution of programs. As an integral part of the Japan Growth Organization, this role works closely with Japan Leadership team in developing GE Healthcare’s midterm strategy and investment portfolio.
■ Driving the use of market research to identify opportunities and clinical trends,integrate competitive intelligence into marketing planning by assessing competitor
portfolios and growth strategies
■ Working in collaboration with modalities, commercial excellence and commercial operation team to create commercial launch planning of new and key products through analysis of customer segmentation, targeting and developing marketing programs to activate the value proposition
■ Support GEHC-J’s investment planning by assessing business opportunity and creating business case
■ Support the Growth Playbook process to develop GE Healthcare Japan’s midtermstrategy and areas for investment
Qualifications/Requirements

■ Bachelor’s degree in Science, Economic, Finance or related field
■ 3+ years’ experience in marketing, consulting, finance or related field
■ Healthcare product/industry knowledge
■ Ability to lead research and business case creation for growth vision
■ Project management experience to drive forward key marketing initiatives with core team
■ Innovation – develop new ideas through collaboration and execute on creative ideas
■ Team oriented – ability to work well with diverse, cross-functional and influence well among team teams
■ Excellent oral and written communications skills in English & Japanese
About Us

GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers. www.ge.com
Primary Country

Japan
Primary State/Province

Tokyo
Primary City

Hino