Strategic marketing analyst

Job description

Job Number

2727165

Business

GE Global Growth Organization

Business Segment

Global Growth Organization Russia & CIS

About Us

GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

Posted Position Title

Strategic marketing analyst

Career Level

Experienced

Function

Marketing

Function Segment

Market Intelligence

Location(s) Where Opening Is Available

Russian Federation

City

Moscow

Postal Code

123317

Relocation Assistance

No

Role Summary/Purpose

Support growth and strategic marketing team efforts in analyzing markets and driving company growth in the Russia/CIS region.

Essential Responsibilities

• Market research to identify opportunities and industrial trends in O&G and Power industries. Consolidate and regularly update macro-economic analysis and implications for GE businesses in RUCIS region
• Lead and support market sizing and strategy development activities in O&G, Power, Renewables (Hydro, Wind) and other GE businesses
• Support customer and competitor analysis (company deep dives) across GE businesses with focus on O&G/chemical segments. Integrate competitive intelligence into marketing insights and growth ideas
• Development of business cases including organic growth opportunities (e.g. products and services localization)
• Participation in cross-business projects related to global business initiatives
• Support in the creation of key documents/ presentations
• Keep track of relevant news, marketing/ behavior change best practice and inspiration to inform the roadmap of the company
• Management of data sources – keeping marketing subscriptions and contracts up to date

Desired profile

Qualifications/Requirements

• Bachelor's Degree in Economics/Marketing or technical qualification related to GE products and services in O&G and Power industries
• Ability to work in diverse teams and as a self-contributor
• Strong analytical and process skills, attention to details
• Good interpersonal and oral and written communications skills (including Power Point presentations)
• Experienced computer user – proficiency in MS Office
• Work experience or internships related to marketing would be an advantage