Partner Marketing Manager

Job description

Summary:
Responsible for helping develop our on boarding and go-to-market efforts for partners including market definition, growth strategy and go to market plans for designated partnerships. Understands the key industry trends, and market drivers and works with key stakeholders in sales, product marketing, product management, and business development to ensure value propositions for partnership integrations are properly positioned, and new business opportunities are optimized. Develops the positioning and messaging, collateral, portals, integrated marketing campaigns, and customer communications, and all communications. Serves as a main driver in developing partnership on boarding and loyalty programs, and leads the development of innovative marketing programs that drive demand in the field.

Qualification Requirements:

Education:
Bachelor's Degree in related discipline

Experience:
5+ years of product or marketing experience with at least 3 years experience in a field facing role. Marketing experience in the technology or security space is a plus!

Skills:
· Excellent analytical skills with a strong ability to synthesize data into actionable recommendations
· Proven leadership talent and the ability to influence those at all levels of organization to drive results
· Ability to work autonomously and in a self-directed manner and manage multiple ongoing projects
· Ability to present findings in a clear, structured manner appropriate for intended audience
· Flexible, ability to perform in unstructured or ambiguous situations, and adapt as business evolves
· Very strong written communication skills

Desired profile

Qualifications :

Essential Duties & Responsibilities include, but are not limited to the following : (% of time)
90%
·  Market analysis – evaluate industry structure and trends, including market landscape, vertical regulations and compliance, and competitive benchmarking, market entry or expansion strategies
·  Market definition – collaborate with product marketing to drive the strategic vision and positioning of our product, directing product marketing and field marketing teams in the mobilization of these messages in all materials and communications
·  Go to market strategy – work closely with product marketing, sales management and field sales and marketing to define and manage global and regional go to market strategies for product, including customer persona development, product positioning, competitive positioning, win/loss analysis
·  Customer and channel loyalty and retention –help to drive the implementation of customer and channel acquisition and retention programs, including communications strategy and plans, advisory boards, user groups, etc. and educate field in execution model
·  Demand creation – develop the strategy and manage the marketing/lead generation programs and activities that promote and drive demand for our products in the field
·  Analyst and press relations – Develop annual analyst and press plans to support designated products, and serve as a key point of contact in day to day activities
10%
Other duties/projects as assigned