Marketing Operations Analyst

Job description

ENGIE Insight, formerly Ecova, partners with multi-site businesses that aim to thrive in a sustainable world. With a foundation of accurate and comprehensive resource data – including energy, water, waste and telecom – we apply technology and people expertise to lower costs, drive efficiencies and reduce environmental impact. More than 1,000 customers, including 25%+ of the Fortune 500, turn to ENGIE Insight to help move their sustainable resource management initiatives forward.

ENGIE Insight’s people are our greatest strength, bound by our vision to enable a sustainable world where people, organizations and the environment thrive. We are  passionate  about making our company and the world a better place;  responsible  in working with commitment and accountability;  collaborative  with our colleagues and clients, and  agile  enough to work in a dynamic, changing industry. 

The wide-ranging expertise of our diverse team fuels the innovation that places us on the leading edge of the energy industry. As such, we nurture a company culture—through training, mentoring and professional development—that encourages all employees to thrive. If this the kind of place you see yourself working, we invite you to join ENGIE Insight.

 

*In order to be considered for the role, your resume must be attached in your application.

Position Summary

The Marketing Operations Analyst will report to the Marketing Operations Manager, and will assist the Demand Generation Department & Sales Team with work focused on sales pipeline contribution and top of funnel management. 

 

Role Description

• Support the management and optimizing of the company’s marketing-to-sales lead generation model to maximize pipeline growth and revenue generation
• Utilize a variety of sales & marketing technologies to drive inbound lead management and outbound lead generation:


o Support Sales & Marketing leadership’s outbound lead generation planning and activity through segmentation, target planning, and list building/research

o Support B2B inbound leads quality: list cleansing, data scrubbing & importing

o Support inbound activity using Marketing Automation software, CRM and other sales support tools.

o Support the training of sales and Business Development personnel on relevant Marketing Platform resources and tools as it pertains to benefitting from marketing qualified leads

• Utilize content provided by Program Marketing Managers to create email templates, drip campaigns and various selling tools for the Business Development team
• Support CRM data hygiene processes
o Data appending, system audits, data governance

• Lead & Account qualification to action Sales Qualified Leads into Business Development & Sales
• Report building and oversight of marketing performance and Service-Level Agreements
• Support Account Based Marketing Initiatives
• Work with Program Marketing team to accelerate prospect interactions through targeted campaigns and drip nurture initiatives
• Support sales and marketing leadership outbound prospecting project needs
• Support a variety of Marketing Operation initiatives
• Support projects as assigned by the Director of Demand Generation

Role Competencies

·  4 Year Marketing related degree strongly preferred but not required.
·  Knowledge of Outlook, Word, Excel, is required. 
·  2-4+ years’ experience working within a marketing or sales function
·  1-2+ years’ experience working with database, analytics, digital marketing environment required
·  Experience with CRM (Salesforce) and marketing automation (Pardot) desired, not required
·  Minimum: intermediate Excel skills 
·  Analytical minded with strong cross-department communication skillset
·  Baseline knowledge of marketing and sales funnel process and marketing analytics
·  Ability to develop intermediate to advance level understanding of Marketing Automation, LinkedIn Prospecting, CRM system.
·  Ability to manage multiple projects at the same time, delivering to timelines.
·  Ability to communicate and collaborate effectively across complex work environment and all levels of the organization.
·  Highly organized and self-driven in their work.
·  Ability to use data to identify opportunities/problems and work with others to address the insight.  

ENGIE Insight Information

Our salaries are competitive and commensurate with experience. We are a performance-based culture and have goal-based incentive programs and generous employee benefits. Our comprehensive benefit package includes medical, dental, vision insurance, life, AD&D, short- and long-term disability insurance. We also offer flexible spending accounts and 401(k) with a generous employer match.

 

ENGIE Insight is an equal opportunity and affirmative action employer. All qualified applicants will be considered without regard to age, race, color, national origin, ancestry, sex, sexual orientation or preference, religion, marital status, citizenship, veteran status, or physical or mental disability.

 

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