Brand Manager CZ&SK&HU

Job description

Danone Essential Dairy and Plant-based division is currently recruiting a Brand Manager CZ&SK&HU based in Prague.

As a Brand Manager CZ&SK&HU , you will plan, prepare, execute full launch of a new brand on HCS market (Czech Republic, Slovakia and Hungary) and establish its strong position on the market.

What are the key responsibilities of the Brand Manager CZ&SK&HU?

1) Monitor and Animate Brand Execution Fundamentals

·  Range and Distribution: Contribute to defining and monitoring the best performing range that maximizes NS and CO/NS:
·  Prices: contribute to the regular price elasticity assessment of sub-ranges and to related business opportunities identification
·  Promos: contribute the best working promo mechanics (conceptual, pricing)identification and monitor proper roll-out

2) HCS Brand launch/relaunch Strategy and Yearly Marketing Activity Plan

·  Situation Understanding – Identifying market background, gaps and opportunities to successfully launch/relaunch brand
·  Brand DNA/Equity/Positioning understanding based on mother market (Poland) and drivers crucial for HCS market
·  Brand performance understanding and drivers (topline, financials, shoppers, customers)
·  In-Market performance
·  Key learning of Brand Activities
·  Contribute to the shopper understanding in cooperation with S&I and Trade Marketing teams to better understand shopper insights, shopping mission, path to purchase and trends
·  Planning
·  Recommend:
·  Brand launch/relaunch strategy (category positioning, consumer/shopper/trade/sales/pricing/promo/financial oriented)
·  Brand activation plan based on above learning
·  Propose amendments to plan if relevant every quarter

3) Local Activation:

·  ZMOT – Coordinate localization of execution - ATL, BTL and keep contact with internal and external stakeholders
·  FMOT
· 
Brand Communication

·  Recommend with TMktg shopper objectives and relevant customer in-store activation plan (fundamentals, activation, exclusive)
·  Lead and manage related campaigns from idea to implementation
·  SMOT
· 
Adapt / Develop product solutions to meet brand objectives: Lead and manage related initiatives including sourcing, product/pack development, consumer

4) Represent the brand within HCS organization and within Europe

·  Represent the brand in relevant internal meetings (Amplification meeting, Portfolio meeting, Demand, Hu Country lead, project meetings…) and in all sales related event like customer presentations, field team meetings, sales days, depo road shows etc

5) Financials and Administrative

·  Monitor and manage the brand budget in HCS contribute to efficient spending (Working / Non-working)
·  Understand the impact of financial decisions

Who is an ideal candidate for the role of Brand Manager CZ&SK&HU?

·  University/College degree in Economics/Management (marketing specialty is a plus)
·  2+ years in FMCG marketing
·  Fluent English, native Czech
·  MS office (strong in Excel and Power Point)
·  Nielsen and Dunnhumby is a plus
·  Marketing Indicators understanding: penetration, awareness, buying frequency, consumer data

Are you interested to join us?

Apply directly via https://jobs.danone.com/ . For more information about the role or the process please contact Hana Vachova (Talent Manager Eastern Europe)

About the company

Danone is a global food company holding top positions in healthy food through its four businesses: Essential Dairy and Plant-based, Early Life Nutrition, Waters and Advanced Medical Nutrition. Its mission, bringing health through food to as many people as possible, embodies commitment to human progress and business success. It gives meaning to the work of our 100,000 Danoners worldwide on an everyday basis.

For passionate people looking for autonomy and exciting career opportunities, Danone truly has something special inside.

Danone does not discriminate against any employee or applicant for employment, offering equal opportunity to each and every one.

Experience: Experienced Professionals