CEILINGS BUSINESS DEVELOPMENT MANAGER - BELGIUM & LUXEMBOURG (H/F)

Job description

Entreprise:
With 12 300 employees in 56 countries, the Gypsum and Ceilings Activity extracts and processes gypsum into a wide array of plaster products for construction and decoration meeting growing customer demand for a comfortable and visually pleasing home environment, and also the ease to install.
Job definition:
The Ceilings business development manager reports to the Business Unit manager (BUM) for Belgium and Luxemburg and supports him. His / her missions consist in defining the market positioning of the 3 ceiling brands offers, Eurocoustic, Ecophon and Plafometal and in proposing priorities in terms of market approach. She / he will develop a comprehensive understanding of the local market and segments in order to seize the potential of business development especially in term of specification. She / he will propose accordingly a marketing actions plan by segment, customers, brand and provide the sales force with the proper tools.
Background:
Ceilings market in Belgium is mature, high demanding in terms of value added solutions and performances especially in relation to fire resistance. The market is strongly competitive which requires a high level of commercial presence and an advanced knowledge of market segments and stakeholders. Eurocoustic is active for years with a continuous activity growth driven mostly by the distribution. On the other hand, both Ecophon and Plafometal have a good potential of development to seize through specification.
Job description:
1.Market knowledge
- Gather all research and statistics materials related to Belgium & Luxemburg construction markets
- Estimate the ceilings market and relevant market segments quantitatively
- Define the right sub-segmentation and recommend business priorities according to market trends and potential
2.Business development
- Identify the best route to market according to ceilings type (especially for metal) and map the key stakeholders by market segment
- Identify the most interesting projects in early phases of specification and track them with the support of the sales team
- Develop the awareness of the 3 brands towards pre-determined key strategic specifiers
3.Marketing actions plan
- Analyze in details the competition offers and propose the relevant positioning for SG Ceilings brands
- Adapt according to the local market the right products and systems argumentation by market segment and circulate to the sales team
- Define and coordinate the yearly marketing actions plan (events, tradeshows, customers’ newsletter…) by key customer target group
4.Sales support
- Provide the sales team with the relevant marketing materials (brochures, catalogues…) in link with the central marketing team of each brand
- Support the implementation of the CRM Super Office, common for the brands and work in collaboration with the sales on the customers’ segmentation and project tracking
- Provide a first level of technical support for the sales team and rely with the different experts within the organization
Internal contacts
- local sales force, Eurocoustic & Ecophon central marketing teams, technical experts in NL & FR and centrally
External contacts
- customers and specifiers
VIE located in Brussels
- Belgium
Profil:
Personal skills
- Strong analytical skills, good initiative, curiosity, excellent presentation as well as written and verbal communication skills, good relationships and strong organizational abilities.
Education
- Business school with BtoB marketing specialization (2nd or 3rd year) and appetite for technical products or Engineering school with Master degree in marketing
Languages (mandatory)
- Flemish / Dutch (fluent or native speaker) & French (high proficiency or fluent) – working languages
- English (high proficiency or fluent) is an advantage