DIGITAL MARKETEER (M/F)

Job description

ALLEMAGNE(Dusseldorf)
du01 janvier 2021au01 juillet 2021(pour6mois)
ETABLISSEMENT :AYMING
REMUNERATION MENSUELLE :1969€ (indemnité non contractuelle fixée par décret et arrêté, dont le montant peut varier notamment en
fonction de l’évolution du barème de référence, de la localisation de la mission et des cas d’abattements prévus par les textes)

About Ayming:

Ayming is a leading international consultancy firm specialized in Business Performance. We constantly create and implement new ways to bring extra and authentic Sustainable Business Performance to our clients. We advise the C-Suite across all industries and geographies on their critical issues and opportunities, divided in three major pillars: Operational Excellence, Employee Commitment and Innovation Management.

After more than 30 years, we are still just as passionate about achieving better results for our clients. This is thanks to our consulting experience and an approach, which combines vision, hands-on action and the human touch. We use our capabilities to help our customers make better business performance decisions, to save time and money. This results in better outcomes for all their stakeholders, delivering tangible short- and long-term results through a multi-specialist approach. The success of the Ayming approach is reflected in our 90% client retention rate.

Ayming has a global footprint with presence in 15 countries: Belgium, Canada, Czech Republic, France, Germany, UK, Italy, Japan, Netherlands, Poland, Portugal, Spain, Slovakia, Hungary and USA. With a staff of approximately 1,400, in 2018 it achieved a turnover of €162m. The Ayming values: Team Spirit, Integrity, Passion, Pragmatic, Creative and Open Minded; a positive attitude, one of trust, high levels of innovation, as well as employee engagement and organizational agility. We support our people by empowering them with trust so they can be successful in their professional lives. Learn more: http://ayming.com

The Situation:

Germany is at the dawn of the implementation of a new funding instrument for research and development (R&D) activities. This funding scheme -the so-called ‘Forschungszulagengesetz’ (FZulG) will be implemented from January 1, 2020 onwards.
This new legislation makes it possible for 100.000 companies in Germany to apply for R&D refund by means of tax credits, up to a maximum of 500k € per company (depending on the overall R&D expenses).
Although new for Germany, for Ayming this kind of funding scheme is already daily business: in most of the countries where Ayming has presence, such an instrument is in place for already many years. We support companies (from small enterprises up to very large industries) to apply and optimize such funding schemes, it is one of the key expertise of Ayming.
Servicing existing and new clients in Germany on this forthcoming funding scheme is part of Ayming’s strategy and will be implemented, starting today!

The Position:

To support Ayming Germany with the setup of our new Business Line, we are looking for a Digital Marketeer with a proven track record, to start up the marketing activities for our new Business Line ‘R&D Tax Credits’ and employer branding.

Key areas
• Website development: optimize Ayming’s website performance by improving its site structure and conversion funnels based on Ayming’s marketing objectives and assist in the implementation of business requirements of the technology chosen.
• Search engine optimization (SEO): developing and implementing actions to increase the number of relevant visitors and conversions on the Ayming website by achieving high-ranking placements in search results on top keywords and developing rich web content.
• Pay-per-click (PPC) campaigns: attract relevant visitors through Google Adwords and LinkedIn sponsored content.
• Social media marketing: developing an online presence by attracting relevant internet followers through LinkedIn, Twitter and other relevant social media and networks through content curation and conversation management.
• KPI reporting: analyze, report and optimize the results and KPIs of all campaigns across the digital strategy on a timely basis through a KPI dashboard. Responsibilities
• Creation, copywriting and dispatching of relevant content across Ayming’s owned digital platforms through articles, posts and tweets and safeguard an optimal UX design within the digital platforms;
• Perform keyword research, bid management and funnel optimization; Conversation management by initiating and responding to topics relevant to our industry;
• Curate content through online tools such as Hashtagify, Tagboard, Buffer and others;
• Plan, execute, and measure experiments and conversion tests (A/B testing, call-to-actions, …);
• Assist and drive Ayming’s team in its social selling activities and optimize the usage of LinkedIn, Sales Navigator, PointDrive, …;
• Design graphical banners and various visuals for Ayming’s website and social media;
• Develop visual and interactive content including Video testimonials, animations, infographics, …;
• Keep up to date with digital trends, identify and implement untapped online media opportunities in support of Ayming’s business including mobile, social media, development of blogs and forums.

Your profile
• You have excellent command of German or are native German speaker
• You have a bachelor’s degree (preferably in Marketing), or IT or equivalent by experience;
• You look back on your first work experience in digital marketing and digital campaigns (appr. 2 years’ experience);
• You are attracted by / experienced in developing the digital activities of a renown B2B consulting firm / financial environment;
• You are digital savvy and at ease with a multitude of digital platforms;
• You have experience in using Adobe Photoshop and InDesign;
• You are proactive and open-minded attitude;
• You independent and goal oriented;
• You have native speaking and writing skills in German and good knowledge of English;
• Having a coding experience is a plus.

Our offer:

In our thriving and growing business, you work in a young and dynamic team ready to anticipate opportunities and meet challenges. You will have the chance to work independently and will be able to count on our gratitude for each additional achievement.