Graduate Recruitment-Lubricants Marketing Department

Job description

Segment

Downstream
Role synopsis

BP works together to provide energy for the world on 6 continents and in over 80 countries.

Each year we seek to recruit outstanding, energetic and driven group of high potential graduates to join BP Turkey Graduate Programme. The aim of our Graduate Programme is not only to develop talent for now, but also to prepare talent for a productive career in BP with strategic objectives .

BP Turkey Graduate programme is a 3 year development programme which is designed to provide a platform on which you can launch and build your career within BP. The programme includes;

•1 or 2 in-country rotations
•Professional development in various businesses/functions
•Capability Development
•Networking

Overall Purpose:

In the first rotation of this program, She/He is responsible for;

Accountable for supporting -delivery of the digital marketing agenda across Turkey-Central Asia& Ukraine, -defining and ensuring delivery of the digital strategy and identifying future technology requirements. This is part of the overall strategy to embed the web and other digital marketing capabilities as a fundamental part of the way we operate and go to market.
In addition to overall digital agenda, the incumbent will also work on content development and community Management for “Consumer Truckers and Industrial (Machine & Manufacturing) Audience.
Req ID

79898BR
Location

Turkey - Istanbul - Istanbul
Is this a part time position?

No
Relocation available

No
Travel required

No
Key accountabilities

• Support to develop and implement digital strategy via spaces and overall for Castrol master brand. Accountable for CMS (Content Management System), Google analytic, Google Adwords, SEO, Social Media Account Management, Digital media planning/purchasing and performance tracking.
• Support to provide digital input into each space marketing communication and customer relationship management plan, providing market trend information.
• Support to develop a web communications plan including site design, brand assurance, visitor acquisition and loyalty programmes. Support to develop tactical plans with market-spaces. Also, feed in opportunities (and including expectations from BP group marketing team) into country marketing plans.
Essential Education

• University degree required in Business Administration, Management & Industrial Engineering or a related field
• Max. 2 years experienced of digital marketing with brand management focus
• Good level of English and Turkish
• Learns quickly, is curious and open to new experience
• Ability to communicate complex information across all levels within different areas of the business
Desirable criteria and qualifications

NA
About BP

Our business is the exploration, production, refining, trading and distribution of energy. This is what we do, and we do it on a truly global scale. BP operates with business activities and customers in more than 80 countries across six continents. Every day, we serve millions of customers around the world. We are continually looking for talented, committed and ambitious people to help us shape the face of energy for the future.

The Refining & Marketing Segment is responsible for the supply and trading, refining, marketing and transportation of crude oil and petroleum products to wholesale and retail customers. We market our products in over 80 countries, operating primarily in Asia, Europe and North America but also in Australia, Africa and Central and South America.

The Lubricants SPU business manufactures and markets lubricants products and supply related products and services directly to business customers and end-consumers in over 60 countries, and to the rest of the world through local distributors.

Automotive Europe & Africa markets premium, high performance lubricating oils and solutions to customers and consumers in around 50 countries. We have a diverse workforce based in 36 countries and a brand presence through national distributors in others. Our head office is in Swindon, UK about 70 miles (115km) west of London. Our premium brand is Castrol and we also market BP and Aral brands. Our customers range from strategic partnerships with major motor manufacturers, transnational accounts, car and truck fleets and franchised workshops to retailers, petrol service stations and independent workshops. We service our customers both directly and through channel partners and distributors.

Application close date

20-May-2017
Sub-category

Brand and Comms
Job category

Marketing
Countries (State/Region)

Turkey - Istanbul

Desired profile

Essential experience and job requirements

NA
Other Requirements (eg Travel, Location)

N/A