Digital Campaign and Data Analyst - m/f/x - Digital

Job description

Digital Campaign & Data Analyst

My future working environment

Be the leader in digital innovation at BNP Paribas Fortis and inspire others!

Defining the future in a changing world is the most stimulating and inspiring activity there is. We continually question our working methods and the way in which we maintain the link with our customers. We therefore need digital specialists capable of defining the future of banking technology. Are you one of the future leaders of our digital revolution?

Part of the Brand, Communication & Quality (BCQ) department in charge of BNP Paribas Fortis communication, the Brand Management & Media team is responsible for the strategy of the BNP Paribas Fortis and Hello bank! brands in Belgium. This team also runs the advertising campaigns for these two brands (from the initial brief to the branches, including creative development, production, delivery to the media and post-testing, and from the media strategy to defining tactical plans for the campaigns). The team is also tasked with optimising the campaigns (on a daily and longer-term basis, using performance analysis as a starting point).

Projects are carried out in close collaboration with the marketing departments of the bank's various entities (B2C, B2B, Corporate, HR etc.), the Social Media team and the Sponsoring team. Wider-ranging projects can sometimes be carried out by working closely with the teams of the BNP Paribas Group.

My future work

As Digital Campaign & Data Analyst, you will help compile and consolidate all available data sources in order to highlight the results and improvements to be made to the media campaigns and the Brand Management & Media department's existing platforms.

Your responsibilities will include:

- You will manage the process of analysing the external digital communication campaigns:

- You will bring an overall perspective, helping project managers to analyse the results and performance of campaigns designed to boost the bank's image.

- Drawing on data gathered, you will bring your ability to understand the overall picture, analysing visitor behaviour with a view to making recommendations likely to increase campaign performance (for BNP Paribas Fortis and Hello bank!)

- You will consolidate reporting between the media agency and the web analytics team, presenting the results to the operational teams, as well as to management.

- You will analyse the media dashboards and make recommendations designed to optimise the campaigns in real time.

- You will produce ad hoc studies in order to understand the specific features of certain channels.

- You will use models to support decisions for future campaigns.

- You will manage the analysis of the Social Media channels and content:

- You will analyse the audiences using our Social Media channels, including YouTube channels, Facebook pages and Twitter accounts, to help us better target our content.

- You will analyse the content published on the various social networks in order to show the community managers which is the most effective.

- You will question the reports produced by the media agency on our Social Media campaigns.

- You will ensure that the analyses you carry out are circulated in a comprehensible manner to all relevant internal users (business, creative agency, marketing, etc.)

- You will create and develop the structure of existing Social Media team reports, doing so in a multidisciplinary manner.

- You will suggest the tests needed to confirm or disprove your ideas if the data you have is incomplete, and you will supervise these tests with the other stakeholders (Social Media, Marketing teams, Easy Banking Centre, etc.)

- You will work closely with the Social Campaign Manager on social mapping and audience insights.

- You are in charge of analysing the BNP Paribas Fortis "corporate" web platforms:

- You will analyse and apply strategic thinking to the way the corporate websites are used.

- You are responsible for the strategic implementation of these platforms (corporate site, We Are Tennis, etc.)

- You will contribute your views on how to improve the platforms based on visitor behaviour and the way this content is used.

My profile

o You have at least three years' experience in the area of digital data analysis and social media.

o You have an excellent understanding of the stages in the campaign process.

o You have a good understanding of digital media buying methods and social media.

o You have strong analytical skills.

o You have very good knowledge of digital tools.

o You can give a visual representation of the data you analyse.

o You are able to turn the results of your analysis into concrete action.

o You cope well with stress. You are not afraid of complex organisations and subjects. Prior experience of working for a large company would be a bonus.

o You are very much at ease in a fast-paced environment: you like change and grasp every opportunity.

o You demonstrate highly-persuasive leadership skills. You find it easy to form new relationships with employees at all levels of the organisation.

o You respect deadlines and prioritise your work easily. You maintain a balance between short and long-term objectives.

o You have perfect command of either French or Dutch and have very good knowledge of the other national language. You also write perfectly in English.

o You are able to work independently or as part of a team.

Our proposition

o A diverse role in an enthusiastic and efficient team which is open to innovation and new challenges.

o The opportunity to develop your skills in a rapidly-changing environment in collaboration with all BNP Paribas Fortis and Hello bank! marketing and communication teams.

o Genuine possibilities for development within the company.

o An attractive salary and additional non-statutory benefits.

Tempted to take on the challenge?

Would you like to take control of your career, inspire others and be at the cutting edge of digital innovation at BNP Paribas Fortis? Apply online!