Overwatch Social Media Manager

Job description

Responsibilities

• Contribute to the design and execution of all North America community development programs for Overwatch.
• Write tweets, blogs, forum posts and other customer-facing pieces of written content.
• Manage communication plans and channels, striving for continuous improvement.
• Act as public-facing representative of Blizzard and communicate on behalf of the Overwatch across multiple channels.
• Working with management, contribute to the creation of high impact social media campaigns.
• Optimize social media efforts to maximize post and campaign success.
• Partner with the other teams within Blizzard publishing, such as public relations (PR), marketing, production, web, licensing, and customer support for large social initiatives.
• Lead social listening efforts to ensure rapid response to emerging trends and opportunities.
• Study performance data to help diagnose opportunities for continuous improvement and to help contextualize data for channel reporting.
• Serve as an internal champion and expert in social policy as it relates to employees, user generated content, privacy, contests and campaigns, etc.
• Actively contribute to social media risk and crisis management.
• Support team knowledge and innovation within social media.
• Develop and maintain relationships with vendors and agencies.
• Represent the voice of our players in internal conversations.
• Analyze and report on team performance data to drive continuous improvement, optimization, and innovation.

Requirements

• Bachelor’s Degree in Communications, Marketing, or related field or equivalent work experience
• A minimum of 5 years’ experience in managing social media channels and content for a major gaming, entertainment, or technology outlet
• A minimum of 5 years’ experiencing writing copy for social media
• A minimum of 2 years’ experience with third party relationship management
• A Minimum of 2 years’ experience with channel management, publishing calendars, reporting and analytics
• An expert-level understanding of the social media landscape
• An expert-level understanding of memes

Pluses

• Advanced degrees in communication, marketing, or related field
• Social media certifications (such as YouTube Certified)
• Familiarity with project management and process improvement
• A passionate gamer possessing ample experience with Blizzard games
• Existing strong personal network within Blizzard’s communities

Required Application Materials

• Resume
• Cover Letter that includes:
  • Why you are interested in working at Blizzard
  • What games you are currently playing
  • Example of a publicly available social media campaign you managed