Product Management, Waterproofing & Repair

Job description

Job Field: Product Management
Location: Shanghai, CN, 200000
Company: BASF Asia Pacific
Job Type: Experienced
Job ID: EN_CN_34638

We are a leading chemical company, with the best teams developing intelligent solutions for our customers and for a sustainable future. Our success as a company relies on the engagement of our employees. We encourage our employees to develop their strengths, and we recognize their achievements. For you, this means a wide variety of job roles, and exciting opportunities for learning and career development.

For BASF, diversity is one of the essential keys to business success and the well-being of our employees. We promote an inclusive culture that accepts the diversity of people, experiences and capabilities. By embracing talents and abilities of all kinds, we aim to boost creativity and motivation, and enhance our teams’ performance.

Join the team and connect with more than 110,000 other minds.

Description

BASF has been a committed partner to Greater China since 1885. With larger production sites in Shanghai, Nanjing and Chongqing, BASF is a major foreign investor in the country’s chemical industry, and operates the Innovation Campus Shanghai, a global and regional research and development hub. BASF posted sales of over €7.3 billion in 2018 to customers in Greater China and employed 9,317 people as of the end of that year. For further information, please visit www.basf.com/cn/en

Objectives

·  This position is to manage all aspects of assigned product segment (for all product within his/her segment(s) of responsibility) during its life-cycle;
·  Understand the industry development trend and competition to develop business strategy for assigned segments;
·  Works closely with local sales team and regional/Global team to propose both current and future product offerings that are required to be successful in the various industry sectors to support a sustainable business growth;
·  Interfaces with Technical to ensure that the appropriate product portfolio is available, technically good;
·  Support and ensure maximum profitability of products from different industry and application segments;
·  Support sales team on big projects, key accounts ;
·  Liaison with industry associations and experts to build industry network;
·  Support business development for new applications, new accounts etc.

Main Tasks

·  Manage Product Portfolio for the assigned Product Group;
·  Work with MM and sales team to develop business strategy and review/update regularly;
·  Being representative of the company in the industry to collect market development info and create business/brand influence;
·  Assess the market product needs, position product portfolio against competitor benchmark;
·  Trigger Product Development projects with approval from MM to fill portfolio gaps and for future innovative product offerings;
·  Manage key accounts and develop new business opportunities to achieve segment growth align with business strategy;
·  In cooperation with Technical Service department, arrange trainings of sales staff on products and application know-how;
·  Prepare product TDS and maintain product data in system (see attachment);
·  With guidance from Purchasing Department the incumbent ensures best cost position for the raw materials, packaging, and warehousing (leverage BASF key competence) ;
·  Set up price lists with guidance from PM for related segment & work closely with Sales and Industry managers on limit prices;
·  Provide necessary suggestion to Demand Planner on abnormal product forecasting and planning as requested;
·  Support sales team for key projects/accounts especially for technical seminars/discussions;
·  Closely monitor market trend and competition development, to ensure proper actions are taken internally to maintain competitive strengthens;
·  Cooperate with product manager on the internal training and customer seminar & exhibition;
·  Lobby and participate association work in the industry – advocacy.

Requirements

·  Education: min Bachelor Degree, in Civil Engineering or Marketing is a plus; Working Experience: minimum 8 years working experience in related business;

Technical & Professional knowledge: Marketing background, develop business plan and implementation; technical knowledge/background on the products in the related segments.