Digital Demand Generation Manager

Job description

Worldline [Euronext: WLN] is the European leader in the payments and transactional services industry. Worldline delivers new generation services, enabling its customers to offer smooth and innovative solutions to the end consumer. Key actor for B2B2C industries in 20 countries, with over 40 years of experience, Worldline supports and contributes to the success of all businesses and administrative services in a perpetually evolving market.

Worldline offers a unique and flexible business model built around a global and growing portfolio, thus enabling end-to-end support. Worldline activities are organized around three axes: Merchant Services & Terminals, Mobility & e-Transactional Services, Financial Processing & Software Licensing. Worldline employs more than 8,600 people worldwide and generated 1.22 billion euros revenues in 2015. Worldline is an Atos company.
· Mission - Analyse and identify potential of the market to sell the existing products and define which segments/verticals are most relevant for Campaign Management and Sales - Is to develop best practice strategies and insights of channel management, prices, market survey execution, sales pitches,.. to assure Sales ready messaging to boost revenues Main responsibilities As Demand Generation GTM Manager, you will: - Report to the Head of Go-To-Market BeLux and be part of the Marketing team - Be one of the driving forces to realize the digital sales & marketing objectives - Sales driven marketer and having lots of fire and willingness to move mountains to find leads - Developing and managing marketing strategies and related campaigns to increase the number and quality of leads in the sales funnel; - Creating and driving lead scoring and lead nurturing strategies to convert existing prospects to sales qualified leads; - Defining the entire sales cycle (lead to close) and document all key processes and associated metrics; - Driving lead acquisition campaigns; - Measuring and analyzing marketing programs outcomes; driving insights and presenting results to facilitate sound decision-making; - Managing the lead assignation process through the whole customer journey using CRM and marketing automation systems; Profile - > 3 years of relevant experience in digital demand generation - “Can do” approach - Master's degree in business or marketing - Excellent communication and presentation skills - Fluency in English, French and Dutch is absolutely required - Strong interpersonal skills, innovative attitude, flexible, proactive, service-minded and a strong team player - Good quantitative and qualitative analytical skills - Capable of driving cross-departmental projects - Being inbound marketing certified is a plus - Having experience with marketing automation tools like Actito, SaleForce and others is an asset - Be familiar with digital marketing techniques like inbound marketing, SEA, SEO, e-mail marketing is highly appreciated

Why work at Worldline?
Our success comes from strong skills, new ideas, diverse points of view and the energy of all women and men from Worldline. Not only do they represent our Human Capital, they are also key players in our success. We make managing our talents a major asset in the success of our business.
But, at Worldline, we do more than just managing our talents. It is our top priority to involve them, inspire them, and develop them. In line with our guiding principle “Build your career and grow with us”, it is our mission to ensure that their potential can grow and flourish through the numerous development programs and career opportunities we offer.

Your Application
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