Sr. Digital Marketing Manager

Job description

DESCRIPTION

At Amazon we continually look for opportunities to invent on behalf of our customers, helping them to find and discover virtually anything they want to buy online. To this end we are building a range of advertising products that enhance the customer experience and are integrated with our core e-commerce platform. We have developed products that leverage Amazon's strength as a world class e-commerce platform and have integrated advertising into the shopping experience from first discovery to purchase.

We are focused on building a robust, innovative advertising business, enabling vendors, sellers, publishers, authors and their brand representatives of all sizes. Our products range from e-commerce ads that integrate the power of familiar shopping features to visually stunning Kindle screensavers. We can reach customers on Amazon properties, both web and mobile, and across our ad platform.

A strategic part of our charter is to build a portfolio of search, video, and display advertising programs to enable both large and small advertisers to engage with customers in relevant ways. Examples of products already in the market are Sponsored Products, Amazon Advertising Platform (AAP), and Amazon Video Ads.

Our advertising products have seen exponential growth in the last years. To support this growth and to further our customer obsession, we have identified the opportunity to redefine our Amazon Advertising marketing websites technology, navigation, content strategy and overall experience. We are seeking a talented Sr. Marketing Manager to lead digital content strategy and execution of the team´s advertiser-facing web portals. This person will define and run an inclusive and holistic website strategy, ensuring that content organization, availability, and depth across the multiple premises is available and effective to acquire, onboard and engage prospective and existing advertisers, serve their business purposes and set them for success. This Sr. Marketing Manager will work closely with our tech, product, marketing, program, and sales teams to grow the feature set of these products, drive traffic to them and help teams to implement successful evergreen and ad-hoc marketing activities through these channels. This manager will also partner with our product/business lead to help define success metrics for our web premises, according to the content strategy and in alignment with the Amazon advertising awareness, acquisition, onboarding, and engagement goals.

RESPONSIBILITIES
· Define and execute against a content marketing strategy that includes both top of funnel and mid funnel content. Website content types may include: web pages, articles, case studies, whitepapers, infographics, learning courses, and others.
· Execute on a well-defined bar-raising processes for content creation, in alignment with our strategy and ensuring the highest standards from a content standpoint
· Work with multiple stakeholders across Amazon Advertising (tech, product, marketing, sales, legal, ad policy, PR, etc.) to effectively tell our industry specific stories in key publications and through them achieve our business goals.
· Leverage data in a way that informs your messaging and design decisions.

Desired profile

BASIC QUALIFICATIONS

Bachelor's Degree or equivalent experience
· 5+ years of relevant work experience including experience in digital marketing and content development
· 3+ years of experience in digital marketing and/or advertising
· Demonstrated success designing and driving processes and large scale brand campaigns
· Ability think strategically while being hands on, organized, and detail-oriented
· Able to thrive in an agile environment, and be able to straddle between strategy and execution as needed
· Demonstrated ability to manage multiple programs and prioritize towards results and overall business success
· Demonstrated cross-group collaboration and problem solving skills
· Excellent written and verbal communication skills