Paid Media Manager, Social - Amazon Music

Job description

DESCRIPTION

Amazon Music – Any Way You Want It.

Imagine being a part of an agile team where your ideas have the potential to reach millions. Picture working on cutting-edge consumer-facing products, where every single team member is a critical voice in the decision-making process. Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up. Welcome to Amazon Music, where ideas are born and come to life as Amazon Music Unlimited, Prime Music, and so much more.

Everyone on our team has a meaningful impact on product features, new directions in music streaming, and customer engagement. We are looking for new team members across a variety of job functions including software engineering/development, marketing, design, ops and more. Come join us as we make history by launching exciting new projects in the coming year.

Our team is focused on building a personalized, curated, and seamless music experience. We want to help our customers discover up-and-coming artists, while also having access to their favorite established musicians. We build systems that are distributed on a large scale, spanning our music apps, web player, and voice-forward audio engagement on mobile and Amazon Echo devices, powered by Alexa to support our customer base. Amazon Music offerings are available in countries around the world, and our applications support our mission of delivering music to customers in new and exciting ways that enhance their day-to-day lives.

Come innovate with the Amazon Music team!

Success in this role requires strategic thinking in the paid social and mobile marketing spaces, where you will build ambitious plans and test white space opportunities. You will identify how to acquire customers at scale and drive Cost Per Acquisition targets. Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns. Primary responsibilities include:
· Own strategy, execution and performance of Amazon Music paid social media marketing campaigns across existing and new social platforms
· Test and learn across new and existing platforms, with eye towards scaling testing and optimization capabilities
· Maximize Amazon Music customer acquisition metrics across paid social platforms
· Manage Amazon customer data to develop targeting, testing different data models to optimize for performance
· Set KPIs, establish reporting and review campaign performance
· Manage large marketing budget
· Work closely with editorial and brand teams on management and execution of awareness campaigns
· Manage relationships with external publishers, vendors and partners
· Coordinate and build relationships with social marketers across Amazon and externally with partners

This role can also be located in Seattle, WA.

Desired profile

BASIC QUALIFICATIONS

· Bachelor's degree
· 3+ years of demonstrated and progressive success, with substantial experience in social media or digital marketing for a consumer brand and/or subscription, LTV oriented business
· 3+ years of paid social and/or mobile marketing experience managing 7 figure marketing budgets