Global AE - Global Media Strategist

Job description

DESCRIPTION

This role can be located in US or Europe.

Amazon Advertising is dedicated to driving measurable outcomes for brand advertisers and agencies. Our ad solutions—including sponsored, display, video, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help clients build brand awareness, increase product sales, and more.

The Global Accounts team leads Amazon Advertising's relationships with top global advertisers. We work with CMOs, CDOs, Global Media VPs and their teams, global e-commerce leadership, global brand teams, as well as with their media agencies’ global client teams – to develop global Joint Business Plans, operationalise the global relationship, interface with clients’ programmatic and MarTech approaches, and help solve clients’ marketing and media challenges with the breadth of our analytics and insights.

To support our increasing inclusion in the global media planning processes of our top clients, we are creating the role of Global Media Strategists: As media strategy experts, they create frameworks that match a global brands’ business and marketing objectives with the relevant capabilities of Amazon Advertising, which e.g. could include OTT TV ads, programmatic display, audio ads, targeted sampling or Amazon Student on-campus events.
Internally, they work closely with the Sales and Account Management leads for each global client, commission analyses of category shopping behavior, gather successful campaigns from around the world and over time build proven scalable sales strategies in key categories.
Externally, they are brought into client relationships to hold brand planning workshops, answer specific brand briefs, and challenge current thinking by presenting new recommendations to Global Brand Directors and VPs at top-to-top meetings.
In a given week, their projects could include proposing a Point of Market Entry strategy for a global shaving brand, representing Amazon Advertising in a pet food brand’s global Brand Engagement Planning process and responding ad-hoc to an agency RFP for a confidential Consumer Electronics product launch.
Success will be a transformational effect on how global brands or categories use Amazon Advertising, resulting in tangible business opportunities and spend uplift for our local teams.

Focus and Deliverables

1) Drive inclusion of Amazon Advertising in global brand planning processes
Goal: Number of global brand planning workshops completed
a. Train and evangelize clients’ global brand teams and agencies’ global planning teams
b. Identify key brands and use cases where Amazon Advertising will add value to global media strategies

c. Deliver global media strategies that influence media buying for a brand around the world

2) Request and deliver on global RFIs and RFPs
Goal: Client spend resulting from RFP responses
a. Challenge current media strategies based on consumer insights and past campaign performance
b. Earn inclusion in future Requests For Information and Requests For Proposal brand briefs

c. Working with local Sales teams, coordinate global proposals that convert to incremental client spend

3) Build scalable media strategies for the top brand objectives in key verticals
Goal: Number of scalable media strategies deployed internally, client spend resulting from use
a. Identify the most scalable global media objectives in key categories (e.g. young point of market entry consumers in shaving)
b. Codify typical media strategies in reapplicable frameworks for global and local sales teams, working closely with sales managers and account management
c. Deploy strategies that are being used to drive spend around the world

PREFERRED QUALIFICATIONS

· MBA
· Ability to influence executive marketer industry points of view
· Skilled in creating impactful storytelling, using Powerpoint to build presentations at highest visual standards, and confidently present at VP level
· Strong analytical abilities, with confidence in the use of multiple data sources to identify consumer behaviors and devise data-based recommendations

Desired profile

BASIC QUALIFICATIONS

· Significant experience leading global client partnerships at a digital platform or media company
· Experience as proven strategic trusted advisor working with C-Level clients
· Experience working with advertising measurement methods and technologies, such as brand lift, brand health, MMM modelling and consumer insights research
· Client-facing experience in driving change through adoption of new products
· Track record of building results specific to activating global centres of excellence
· In the future, travel to global client and agency stakeholders is projected at an average of 3-5 days a month.