Apprenticeship - Campaign Management and Content Marketing
Apprenticeship - Campaign Management and Content MarketingJOB PURPOSE/ROLE
In an evolving digital environment, the importance of assisting prospects in their buying journey and of delivering right content at the right time are paramount.
To support the global marketing department for rolling out the new campaign management tool and implementing the new digital strategy adapted to today’s challenges, Euler Hermes group is looking for a passionate and results-oriented student who will contribute to the evolution of our marketing strategy and execution.
Reporting to the Group Head of Operational Marketing, the Group Marketing Trainee will contribute to all or some of the following projects:
Implementation of a new Campaign management tool (the trainee will be fully trained on the tool).
-Design new campaigns
-Set- up a training corner for the new tool
-Support change management plan with ad hoc communication actions
-Keep track of interesting discussions within the international community of users
-Contribute to animate Euler Hermes user community
-Organize joint meetings with the teams in charge of content development
-Manage the Group leads sent by the Campaign management tool into the CRM
Contribution to Strategic Marketing projects
-Work in close collaboration with the Group Content and Brand manager
-Participate to digital marketing and communication projects (web, social media, social selling, etc.)
-Develop and promote internal best practice sharing with ad-hoc actions and communications (newsletters, intranet, emails, etc.)
-Design of Sales tools
-Support events or seminars vetted by Group
-Adapt format of various presentation for the department
-Collaborate with different departments
- Communicate regularly across 8 international regions
The list above is not exhaustive, other projects or tasks can come up in the course of the internship
- Master (second year) in Marketing or Economics (Business School)
- Proficient in MS office applications
- Knowledge of imaging and design app (ie Photoshop)
- Very good command of English (both spoken and written)
Experience and key skills
- At least 6 months of professional experience
- First successful experience in campaign management and content marketing, ideally in a BtoB environment
- Experience with SharePoint and/or CRM (ie. Microsoft Dynamics, Salesforce.com, SugarCRM…) and/or campaign management /marketing automation tool (ie. Act’on, Silverpop, Hubspot, Orable marketing, Marketo, etc.) would be highly appreciated
- Ability to produce clear & concise summaries
- International experience, at ease in a multicultural environment
- Team player, very good interpersonal skills
Duration : Internship of 6 months or Apprenticeship of 1 year
Starting date preferred: As soon as possible
Localisation: Paris La Défense
Allianz is the home for those who dare – a supportive place where you can take the initiative to grow and to actively strengthen our global leadership position. By truly caring about people – both its 85 million private and corporate customers and more than 142,000 employees – Allianz fosters a culture where its employees are empowered to collaborate, perform, embrace trends and challenge the industry. Our main ambition is to be our customers’ trusted partner, instilling them with the confidence to grow. If you dare, join us at Allianz Group.
Euler Hermes is the world’s leading credit insurer with a rich 100-year history and a team of more than 6,000 employees in over 50 countries across the world. Our role is to assist companies of all sizes and in every industry to develop their businesses securely. Euler Hermes is a subsidiary of Allianz, a global financial services leader with 150,000 employees and more than 75 million clients. At Euler Hermes, we invest in the development and engagement of our employees through a range of talent management programs, global mobility opportunities, and a robust internal learning and development center. Euler Hermes is listed on NYSE Euronext Paris (ELE.PA) and is rated AA- by Standard & Poor’s.
Learn more at http://www.eulerhermes.com/careers/ .
If you are interested in the position above and think you have the right profile please follow the online application process. For more detailed information on the company and our career opportunities please go to our website: http://www.eulerhermes.com/careers/ . Applications by postal mail can be sent to HR.
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