Manager Traffic Driving & Retail Marketing

Job description

Country: United States
Job Function: Marketing & Communications

State / Province: Oregon
Position Type: Full time

City / Location: Portland
Brand: adidas

Relocation: Yes

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

Purpose

This role is responsible for maximizing the brand impact as well as profitability of Retail within a market by managing and executing retail marketing plans to positively impact DTC traffic and overall business, through flawlessly executed traffic driving initiatives, consumer-relevant CRM and retail communications.

Key Responsibilities

· Manage and execute retail marketing, communications and traffic driving plans to support brand and retail campaigns and the DTC concept store business
· Manage and execute to yearly Marketing Activation and DTC business priorities based on market Retail targets and current market Retail performance and provide team with targets and projects
· Manage and execute communication plans supporting in-store campaigns, NSO and remodels/relaunch and activation
· Seasonal Retail Marketing Calendar Planning
· Manage and execute according to DTC Marketing Calendars based on global Retail Marketing Calendars and aligned with market Retail Merchandising and market Brand Marketing.
· Manage and execute communication and traffic driving plans inclusive of media, traffic driving, CRM and digital communications
· Retail CRM
· Ensure local Retail CRM strategy is in-line with global guidelines and will support the market to meet its Retail targets.
· Ensure Retail CRM KPIs are appropriate, properly set, tracked and relevant actions are taken when these are not met.
· Ensure local Retail CRM marketing materials complement existing Retail Marketing Campaigns and Promotions and deliver a positive ROI.
· “Trading the Business'
· Be knowledgeable about the targets and performance of local stores, understand which Retail Marketing levers need to be activated to impact which KPIs and know how to activate them as needed.
· Work closely and cross-functionally with the market Retail team to pro-actively assess any performance issues (such as persistently declining traffic or sub-standard store presentation) and develop the tactical Retail Marketing and/or Retail CRM solutions that might be needed to address these.
· Partner with local media, digital and CRM agencies inclusive of briefing, execution, budget and reporting.
· Partner with local CRM and e-com team to develop and execute strategies around data capture and data utilization to support DTC concept stores.
· Partner with local e-com team to develop and execute retail email segmentation plans.
· Partner with key business groups to analyze the impact of traffic driving campaigns, report out findings and make future recommendations.

Knowledge, Skills and Abilities

· Advanced user of MS Office
· Fluency in English and local language of Market HQ
· Solid business acumen and in-depth knowledge of Retail KPIs
· Highly numerate with the ability to understand and analyze data and produce actionable insights
· Solid interpersonal, networking, influencing and negotiating skills
· Strong problem-solving and decision-making abilities
· Geographically mobile
· Knowledge of industry, market trends, and marketing strategies
· Ability to understand and use financial data to make decisions and influence outcomes
· Solid understanding of current retail environment and that of competitors
· Strong Process and project management skills
· Strong presentation, communication and planning skills
· Ability to drive consensus and collaboration across functional groups.
· Well-developed ability to read, write, speak, and comprehend English; additional language skills beneficial
· Ability to travel domestically, no more than 20% of time

Minimum Qualifications

· University degree in business, ideally with marketing and sales focus or equivalent professional experience.
· 2-4 years Retail or Marketing experience (Retail experience is essential)