Campaign Assistant Manager, Direct to Consumer - eCommerce

Job description

Country

[[Japan]]

Job Function

[[Marketing]]

State / Province

[[Tokyo]]

Position Type

Full time

City / Location

[[Roppoing]]

HR Contact

Sally Yamada

Referral Bonus Eligible

No Selection

Brand

[[adidas, Reebok]]

Relocation

No Selection

Job Grade

P1

Purpose & Overall Relevance for the Organization:

The campaign assistant manager manages site wide seasonal marketing strategies and new marketing initiatives to increase traffic, engagement, conversion to meet sales target for both adidas and Reebok.

He/she optimize eCommerce site aligning with the brand concept and develop the marketing campaign to ensure effective campaign launch and continuous site improvement.

He/she contribute to the development of the Market's implementation plan for the Global Brand Activation strategy by creating a cohesive vision for all DTC and eCOM marketing initiatives and activities.

Key Responsibilities:

Activation strategy and implementation
·
Calendar Management
·
BBF liaison management

Sales and KPIs management

· Monitor results, demand, revenue, profitability, customer service reports and product KPIs to identify and implement improvements in conversion, revenue per visit, average transactions, and site engagement
· Create monthly report
· Partnerwith Acquisition and Conversion to innovate anddrive campaigns capabilities to improve conversion
· Collaborate with Web Analytics team to evaluate and improve campaigns performance.
· Assist the Campaign Manager on all campaigns forecasting processes such Budget, Forecast, Revised Forecasts and Medium Term Plan
· Brainstorm new web opportunities, growth opportunity for new business and eCom
· Remain abreast of e-commerce and different devices customers to shop the brand
· Keep on top of market trends, competition and functionality.

Site-wide Promotion

· Develop eCom seasonal marketing strategy/big ideas based on customer insights, business trends and eCom priorities
· Formulates integrated promotion strategies to support major events and strategic partnerships; coordinate with cross-functional teams on execution (Conversion, Acquisition, CRM, Newsroom, Analytics, Marketing, BU, Legal, IT and vendors)
· He/she manages site wide marketing campaign operational handling for project launch and new marketing initiatives to increase traffic, engagement, conversion to meet/exceed revenue target for both adidas and Reebok
· He/She optimize ecommerce site aligning with the brand concept, contribute to the development of the market’s implementation plan for the Global Brand Activation and strategy by creating a cohesive vision for all retail and eCOM marketing initiatives and activities
· He/she teams up with local Brand Marketing, Digital Marketing, Brand Activation and CRM and various Global e-Commerce counterparts to create synergy and drive revenue growth
· He/she manages the local storefront (banners and marketing content) and email calendar and planning. This involves briefing the creative and site management teams and oversees creation and accuracy of web contents
· He/she develops campaign, initiate and manage projects, events, partnerships, cooperation and ensure that schedules, deliverables, budget and timings are established, monitored and kept up-to-date
· Presents performance recaps and upcoming initiatives to key stakeholders; communicates insights to drive better merchandising and marketing decisions
· Remains abreast of relevant market conditions and competitive trends; leverages insights to shape plans
· Partner with VM team in connecting messages on site with those in stores and in wholesales channels.
· Partner with all eCom teams for feature stories, home pages and emails and connects it with copy in traffic acquisition and in store.
· Buildsclose relationships cross-functionally to drive strategic projects forwardand to continually optimize and improve onsite usability
· Assist with QA of all trackable URLs and site tags.
· Communicate promotion T&C and details to UIS and operation teams
· Provide input into the creation of the overall Market plan related to the implementation of the Global strategy.
· Brief Global Concepts-to-Consumer on any additional Market eCom marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines.
· Ensure the Global/Market Brand Calendar is followed throughout the Market and that any eCom work complements this.
· Confirm the CtC calendar aligning with local retail and local brand activation
· Contact person of Marketing, CtC, and BU for eCom
· Check and provide eCom LP URLs for each content for ADIDAS.COM for global
· Report on performance of all eCom campaign initiatives.
· Provide input on global toolbox performance to Global Concepts-to-Consumer.
· Ensure delivering all necessary tools to activate the concept on eCom

Key Relationships:

Brand Marketing,

Category Marketing,

Brand Activation,

Retail

Merchandising

Digital

Newsroom

Global BU

Global Concepts-to-Consumer team

Global eCom

3rd party vendor and agency

Knowledge, Skills and Experience:

Experience 　

· More than 3 years of experience in marketing in eCommerce.
·
Skill 　

· Customer Service or Sales Skill
· Able to analyze inventory situation and make proposal to minimize inventory based on sales, find the reasons, and make proposal for improvement.
· Proven project management experience
· Leadership, entrepreneur spirit and eager-ness for innovation

Requisite Education and Minimum Qualifications:

Reasonable Education Background

IT skills:

· Outlook Advanced
· Word Advanced
· Excel Advanced
· PowerPoint Advanced
· Google Analytics Advanced

Language skills:

· English writing/ speaking