PPC, App & Retargeting Manager Northern Europe

Job description

Key tasks

Main responsibilities:

- Monitor and track Paid Search Marketing (SEA) campaigns

- Responsible for overall App performance and reporting across all levers (organic, paid..). Coordinate and oversee promotions, offers & push-notifications on App. Align locally and at Europe level between all App stakeholders. Oversee App calendar

-Re-targeting. Liaise with agency and Central team on regular basis to review performance and ensure campaigns quality

-Analyse and create reports on paid search, app and retargeting performance and coordinate new action plans. Contribute to Business review preparations by analyzing hotel performance providing insight and suggesting add-on services.

-Managing and optimizing attributed marketing budgets ensuring spend is delivering positive ROI and fees are collected (where applicable)

-Analyzing large set of data to implementing relevant action plan

-Collaborate and liaise with the Accor Central Teams to optimise marketing campaigns for all channels.