Offers “Accor”

Expires soon Accor

Omni channel manager

  • Internship
  • FRANCE

Job description



Key tasks

The Customer Experience and Engagement division is looking for an Omnichannel manager. The purpose of this role is to implement an omnichannel strategy to offer our customers smooth, optimized and differentiated communications.

Working closely with various teams internally and with our international marketing relays, your responsibilities will be the following:
1/ Develop customer knowledge in collaboration with the CRM team in order to optimize our omni-channel communication strategy
- Set a ROI vision and help communication levers to drive their performances
- Initiate customer analysis to implement a relevant action plan (communications / offers)

2/ Implement and coordinate a strategy to optimize international flows (communicate the right destination with the right message/offer to the right customers)
- Work in pairs with the BI team to ensure coherence of our messaging
- Support our marketing relays

3/ Responsible for omni-channel projects and business levers engagement
- Management and follow-up of the integrated communication planning of ALL – Accor Live Limitless in order to engage and activate our customers
- Identification of communication opportunities according to internal projects and offers
- Communication recommendations based on initiated customer study
- Ensure updates and global coherence of our communications on all levers

4/ Follow-up, analysis and sharing of ALL 360° campaign results:

- Organization and implementation of committees linked to omni-channel topics
- Sharing and coordination with regions to ensure a consistent communication strategy worldwide

Make every future a success.
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