Marketing & Communications Coordinator- Fairmont Sonoma Mission Inn & Spa

Job description

MARKETING & COMMUNICATION COORDINATOR - Fairmont Sonoma Mission Inn & Spa
Promoting a memorable experience in an authentic location is the essence of the Marketing and Communication Coordinator's role at the Fairmont Hotels & Resorst.  Your professionalism and knowledge of the hotel will reflect positively in how you present the propert. Building strong relationships will create a bond, ensuring your clients will always stay with Fairmont Hotels & resorts.

What is in it for you:

·  Employee benefit card offering discounted rates in Accor worldwide
·  Learning programs through our Academies
·  Opportunity to develop your talent and grow within your property and across the world!
·  Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21

What you will be doing:

Marketing

·  Work with Executive Director, PR to execute strategic campaigns and engage followers/fans on all social media channels including Facebook, Twitter, YouTube, Instagram, etc.
·  Update and develop content and packages on brand.com as well as restaurant websites, including new vanity pages for events, attractions and activities
·  Work with iCrossing and Regional Director of Internet Marketing to implement suggested changes to the Fairmont SMI website, therefore increasing SEO
·  Using TrustYou Review Analyst, Local Measure monitor (ORM) review sites such as Trip Advisor, Yelp, Expedia,Hotels.com, Expedia.com, etc. Draft responses as necessary, keeping within the Fairmont brand tone and standards
·  Post dynamic content to key partner sites (Wholesale, Consortia, Wedding, CVent)
·  Work with Fairmont Corporate to stay updated on all brand internet marketing campaigns, toolkits and standards.
·  Participate in Corporate digital marketing call and report back to team
·  Participate in weekly sales team meeting to share new initiatives and best practices
·  Draft and edit advertising copy, radio spots and marketing materials including (but not limited to) direct mail, marketing posters/banners, in-house guest newsletters/e-blasts, brochures, transient marketing materials, sales brochures, facts-at a-glance cards, rack cards, e-invitations, print ads, web banners
·  Update and coordinate on property collateral, digital advertising via digital signage etc.

 

Communications

·  Post dynamic content to Yammer, LinkedIn and FRHI Talk
·  Assist in creation of guest messaging
·  Act as support for Executive Director PR as a spokesperson for community relations, media relations and hotel committees
·  Serve as support to ensure that Fairmont brand image and marketing guidelines and standards are upheld, reviewing all in-house and external print and digital materials as well as all creative developed by third party vendors including but not limited to:
·  Signage, e-vites, specialty menus and collateral produced by outside vendors/partners for wine dinners, specialty events, etc.
·  Resort, Spa and/or F&B e-blasts
·  Promotional listings/e-blasts for (example) Expedia, Hotels.com, Travelzoo, Groupon
·  Local publication editorial-calendar placements

Public Relations

·  Support Executive Director of Public Relations with administrative duties
·  Create itineraries, reservations, amenity requests for incoming media, liaising with any relevant departments as necessary
·  Assist in coordinating property sites
·  Maintain editorial calendars
·  Update media clipping portfolio and maintain press kits
·  Research publications and journalists as necessary in preparation of site alert
·  Assist in preparation of monthly PR report
·  Assist with hotel communications and print projects including signage, menus, flyers, resort activity guides, turndown cards, etc. as needed
·  Assist with hotel photo and video shoots, coordinate photo shoot resume, liaise with all relevant departments
·  Liaise with partner agencies including Visit California, Sonoma County Tourism and Sonoma Valley Visitors

 

Your experience and skills include:

·  Service focused personality is essential and previous Rooms leadership experience in a luxury hotel required
·  Prior experience working with Opera or a related system
·  Proven ability to build and maintain good relationships with all stakeholders
·  Communicate thoughts, actions and opportunities clearly with strong network skills
·  Ability to lead by example, believe in a strong team culture and set the scene for high performance

Your team and working environment:

Fairmont Sonoma Mission Inn & Spa, an elegant Spanish mission-style Inn, boasts exceptional accomodation in the heart of Wine Country.  As one big team, we know that only together we can do amazing things.  A community of service professionals coming together with a common purose to welcome, connect, and serve others. 

Visa Requirements:  Applicants must be able to provide proof that they are legally able to work in the United States. 
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit  https://careers.accor.com/

Fairmont Sonoma Mission Inn & Spa is an Equal Opportunity Emoloyer EOE/M/F/V/D.

 

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
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