Management Internship - Marketing Brand Management BeNeLux

Job description

Key tasks

Based in Amsterdam at the Accor Netherlands headquarters, we are looking for a Marketing Management Trainee who will assist the Benelux Brand Management Team for Eco & Midscale hotels. The Marketing department of Accor operates based on expertise. As brand, product and quality are closely linked, the main purpose of this internship is to liaise all expertise together.

• Together with the Brand Manager you will support the roll-out and implementation of new projects, take care of the hotel network animation, work on internal communication, and ensure that (international) brand rules are correctly being implemented by the hotels.
• Together with the Product & Service Manager, you support the implementation of new projects related to pricing, distribution and creation.
• Together with the PR & Communication Manager you will assist in PR activities, press requests, influencer campaigns and more.

What are your main duties?
• Support with the roll-out of new products and / or service for economy and midscale brands
• Support the opening of new hotels within the Accor network
• Ensure that all stakeholders (hotels, partners and colleagues) are aware of the activities of the marketing department
• Support with the creation of (in-hotel) communication and campaigns.
• Support hotels in converting guest feedback into concrete hotel action plans and follow-up
• Community management, regular updates on Accor’ intranet and social media platforms
• Recognize, analyse and resolve recurring challenges regarding guest experience in the Benelux hotels (improve online reputation)

Who are we?
Accor is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,200 hotels, resorts and residences, as well as in over 10,000 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator, Accor operates in 95 countries. Its portfolio comprises internationally acclaimed luxury brands including Raffles, Sofitel Legend, SO Sofitel, Sofitel, Fairmont, onefinestay, MGallery by Sofitel, Pullman, and Swissôtel; as well as the popular midscale and boutique brands of 25hours, Novotel, Mercure, Mama Shelter and Adagio; the much-prized economy brands including JO&JOE, ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. Accor provides innovative end-to-end services across the entire traveler experience, notably through the recent acquisition of John Paul, world leader in concierge services.
With an unmatched collection of brands and rich history spanning close to five decades, Accor, along with its global team of more than 250,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world’s most rewarding hotel loyalty programs - Le Club Accor.
Accor is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.