Assistant Digital Marketing Manager

Job description

Key tasks

- Manage Websites, Social Media and EDM communications
- Acquire new customers using tactics such as PPC, SEO and social media
- Answer online comments from customers
- Drive lead generation, acquisition for hotel microsite and improve user experience
- Digital content creation, responsible for the update of various digital channels
- Ensure the content of the hotel’s brand and microsite sites are up to date and fully optimised
- Ensure a smooth and efficient implementation of digital marketing campaigns
- Increase customer transactions, to support the hotel and increase recognition of the brand online
- Assist in marketing communications related activities

At Novotel, we grow faster

Feel fully responsible, be autonomous, adaptable, professional, have a love of adventure and a desire to stretch your limits: that’s the Novotel spirit .
An international brand with a network of 400 hotels in 60 countries, Novotel’s success is due to the professionalism and enthusiasm of its 30 000 employees who have been embodying the brand’s ideals for over 40 years.

DNA of the brand, innovation is at the heart of the promise made to employees: "At Novotel, we grow faster" . To transform this promise into reality, Novotel has implemented a unique human resources policy declined around five main professional career paths. Novotel accompanies each employee throughout their career. Integration, geographic mobility, bridging provision, skills development… everyone is given the opportunity to progress quickly and go further. Impossible is not Novotel.

Desired profile

Skills

Level of Education Bachelor / Licence
Areas of study Marketing
Professional experiences 3 to 5 years
Languages essential Cantonese (Primary tongue)
English (Working level)

Essential and optional requirements

- 3 – 5 years experience in similar capacity in hospitality industry
- Degree or Diploma holder in Marketing or Communications
- Good understanding of current online marketing concepts, strategy and best practice
- Experience in SEO, PPC, email marketing, and social media
- Good understanding of Google Analytics
- Pro-active with a passion for digital
- Proficient in spoken Cantonese; Good standard of verbal and written communications skills in English and Chinese
- Knowledge in Adobe Creative Suite: Illustrator and Photoshop is a must

·  Excel
·  Power Point
·  Word