Senior Digital Analyst

Job description

Key Responsibilities • Plan and implement analytics tasks in client projects, including but not limited to data tracking, tag management, data visualization, reporting & analysis and developing insights & recommendation • Understand and analyse user behaviour, performance of paid/owned/earned channels, or campaign performance etc. • Suggest and perform optimization from different perspectives such as UX, conversion, customer acquisition, SEO or social presence etc. • Contribute to capability building by gaining and sharing of knowledge and skills in different analytics related topics and platforms • Support business development and other ad-hoc requests Qualifications • 2+ years of experience in digital data analytics role(s) preferably in consultancy or agency with regional exposure • Solid experience in multiple-channel analytics • Hands-on experience in tag management, analytics or visualization platforms such as Google Analytics/GTM, Adobe Analytics, Tealium, Tableau and Qlik, etc. • Experience in marketing automation platforms, marketing clouds, CRM, ad platforms, data modelling or A/B & multivariate testing methodologies is a plus • Analytical, logical and patient • Good communication skills in English and Cantonese, detail-minded, and with the ability to interact with end users and technical people • Able to work both independently and as a member of a cross-functional team with strong sense of ownership

Desired profile

Qualifications :

Requirements
·  5+ years of experience in digital data analytics role(s) preferably in consultancy or agency with regional exposure
·  Solid experience in multiple-channel analytics
·  Hands-on experience in tag management, analytics or visualization platforms such as Google Analytics/GTM, Adobe Analytics, Tealium, Tableau and Qlik, etc.
·  Experience in marketing automation platforms, marketing clouds, CRM, ad platforms, data modelling or A/B & multivariate testing methodologies is a plus
·  Analytical, logical and patient
·  Excellent communication skills, detail-oriented, and with the ability to interact with different levels of end users and technical resources
·  Able to work both independently and as a member of a cross-functional team with strong sense of ownership