Programmatic Analyst

Job description

The Programmatic Analyst an analytical media professional with the ability to plan, buy, and optimize display media programmatically. Helps formulate display advertising strategies and media plans to meet specific performance marketing objectives. Uses advanced targeting and optimization tactics to ensure that goals are being met in the most cost efficient manner. Responsible for hands on set up, management and optimization of programmatic media campaigns within buying platforms to deliver various marketing goals. QA and resolve ad assets 3rd party tags, creative specs, etc. to gain approvals in ad platforms. Build, traffic, and launch campaigns within DSP platforms. Proactively monitor campaign performance and implement optimizations to maximize return on an ongoing basis. Maintain thorough understanding of buying platforms and know how to leverage available features and solutions to accomplish various marketing objectives. Compile reports as needed, draw insights from data and make recommendations on how to increase efficiency of media buys. Technical Knowledge Experience in Programmatic and knowledge of one important DSP platform and reporting functions, such as Sizmek, Mediamath, Centro, DoubleClick Bid Manager. Experience with at least one ad server like Sizmek and DoubleClick Manager.

Desired profile

Qualifications :

Technical Knowledge Experience in Programmatic and knowledge of one important DSP platform and reporting functions, such as Sizmek, Mediamath, Centro, DoubleClick Bid Manager. Experience with at least one ad server like Sizmek and DoubleClick Manager

Advanced English

The ability to translate metrics into insights into action

Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including

management, marketing, creative, production, local agencies and outside vendors

Bachelor's degree required; concentration in advertising, marketing, business administration and/or communication preferred

Set up and maintain campaigns in many DSPs like Sizmek, Mediamath, Centro etc and also traffic the campaigns. Effectively troubleshoot and resolve issues, including creative assets and tags. Manage ad buying within RTB DSP platforms as needed QA and resolve ad assets 3rd party tags, creative specs, etc. to gain approvals in ad platforms Create PMPs as needed or suggested to the client in order to improve the campaigns performance. Check and report discrepancies with the adsever every month. Providing POVs on programmatic innovations to help evolve the business and media strategy.