Accenture Interactive is looking for a Digital Marketing Analyst based in Malmö

Job description

ACCENTURE INTERACTIVE IS LOOKING FOR A DIGITAL MARKETING ANALYST BASED IN MALMÖ

Accenture Interactive, part of Accenture Digital, is one of the most innovative and fastest growing teams at Accenture. Combining the feel of a start-up and the advantages of being a global player, Accenture Interactive truly has a diverse and multi-talented team.

We drive the digital transformation of leading Nordic and Global businesses supported by Accenture Interactive's four practice areas:

· Design and Innovation – Every aspect from generating ideas, creating concepts, service design, to digital prototypes and design for living services, fueled by our own design agency Fjord.
· Digital Marketing & Content – Helping our clients to build brand awareness, loyalty and drive traffic (via Campaigns, SEO, SEM, Social Media, Loyalty programs, etc.). Defining strategy, processes and support systems to handle the accelerating growth of digital content.
· Digital Commerce – Every aspect from designing omni-channel visions and strategies to choosing and implementing the right eCommerce platform and integrating it with other systems to support a truly connected customer experience for our client.

We are shaping Accenture Interactive into a customer centric, agile and responsive business where we embraceand embed dgital in everyting we do. We believe that enabling innovation and creativity in our people is key to delivering cutting edge, first class digitalsolutions to our clients. We want to:

· Establish a culture within our company that breathes and lives digital – everyday!
· Enable innovation and creativity by providing creative and collaborative work spaces
· Recognize and unleash the knowledge, creativity and experience that our people has.
· Create a team of digital natives that delivers client value by adopting new and efficient ways of working and using the latest technology.

With the acquisitions of Fjord and Brightstep we have even further strengthened our position as a complete provider of digital services with innovative solutions and the next piece of the puzzle is you!

Who are you?

We are looking for a Digital Marketing Analyst. Responsibilities include working on digital business strategy engagements, leading or supporting the business track on digital marketing implementation projects and operationalizing and optimizing the marketing part of the wide range of digital initiatives.

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Desired profile

We think that you have:

·  Relevant education and potentially also work experience relating to digital marketing & sales, working hands-on within one or more of the areas below:
·  Marketing and/or Customer analytics
·  Search Engine Optimization (SEO)
·  Mobile Marketing
·  Social Media Marketing (SMM)
·  Campaign Management
·  Customer loyalty
·  Customer segmentation and targeting with advanced tools such as SAS, R, SPSS etc.
·  Conversion Rate Optimization (CRO)
·  Marketing AutomatioA detailed understanding of digital marketing functionalities and business needs for optimizing marketing investments based on advanced analytical approaches
·  Strong analytical skills - can find, understand and analyze things that are not obvious or lie behind the surface.
·  Strategic understanding of how all aspects of Digital Marketing & Sales co-exist to improve profitability.
·  Possess excellent communication skills, both verbal and written.
·  Demonstrated teamwork and collaboration in a professional setting
·  Positive attitude, open and inspiring personality, strong in building relationships.
·  Strong aptitude, motivation and interest in transforming business problems into solutions.
·  Relevant university degree. E.g. Master of Science in Business, IT, or other quantitative area
·  Ability to travel within Nordics

We see that you should be able to:

·  Take on the role as a critical team member in both implementation projects as well as in business development and strategy engagements
·  Support in developing digital marketing strategy for Accenture clients including performing rigorous analysis to identify potential value creating opportunities, creating the business case and developing the requirements to implement the strategy.
·  Collaborate with Accenture project teams and establish relationships with the key client stakeholders who are responsible for digital initiatives and also play the role of a trusted advisor.

Preferred Qualifications:

·  Master's degree with focus on business, marketing and/or technology and top-of-class results

Language requirements:

·  You are fluent in English and Swedish; other languages are considered an asset

Why to join Accenture Interactive?

We offer you a great opportunity to take part in this journey that we're embarking on and help us shape the culture at Accenture Interactive!
Our work environment encourages and recognizes innovative ideas, creativity and proactive thinking. You'll get to work with the best and most innovative people in the business as well as with the leading companies in their domain
We offer also excellent possibilities for learning and knowledge gain, resulting in a great possibility to grow as both a person and a professional. Our compensation package includes competitive salary with extensive benefits, that supports you across your different stages of life.

Visit our homepage for more information: www.accenture.com/digital

Sounds interesting?

Go ahead and apply here on our career site!

We will conduct interviews continuously, so we would like to have your application as soon as possible.

Should you have questions about the work itself? Please contact our Digital Transformation Manager, Johan Uldall-Jörgensen, tel. +46-73-05-13-381, best reachable on Monday 21st of November between 15:00-17:00.

Accenture welcomes and encourages applications from diverse backgrounds related to gender, ethnicity, culture, age etc. We provide an environment of inclusion and diversity where everyone brings distinct experience, talent and culture to their work. We invite you to be part of this diversity!