(Associate) Product Manager - Abbott - First

Job description

JOB DESCRIPTION:

1.Division:   EPD

2.Function: Marketing

3.Report to: GPM

4.Location: Beijing

5.EDUCATION REQUIREMENT:

           Bachelor Degree, major in pharmacy, medicine or marketing;　　

　　　　　　

6.RESPONSIBILITIES:

-Main Responsibilities ( Job Weighting):

Main Responsibilities

30% Understand brand strategy and develop brand tactics

30% Brand tactics execution

15% Professional relationship

15% Assist brand strategy development

10% Cost control & monitoring

-Major Responsibilities/Activities:

Marketing Planning

· Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
· Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
· Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
· Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
· Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product

Product Management

· Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
· Direct the product promotion and growth initiatives to attain increasing of market share
· Work with other function management team to ensure the cross functional alignment of product strategies
· Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products

Professional Relationship

· Identify the opinion leaders in related area.
· Lead to build and maintain professional relationship with KOLs
· Establish and develop the national expert network to ensure the strong expertise for assigned products
· Develop the loyalty speakers from KOLs

Cost Control & Monitoring

· Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
· Monitor and control marketing expenses in line with budget on monthly basis
· Modify and manage expenses allocation to regions

7.REQUIREMENTS:

· Industry experiences: Minimum 3 years working experience in Pharmaceutical industry
· Position experiences:
· Minimum 1 years working experience on marketing (central or local) and
· Minimum 2 years working experience on sales
· Language Skills: Fluent in English both oral and written
· Computer Skills: Working knowledge, especially good at Excel and PowerPoint
· Mobility: Willing to travel frequently
· Other Special requirement:
· Thorough understanding on the healthcare industry(pharmaceutical) is a plus
· Good understanding of business and product knowledge with marketing sense
· Strong communication and presentation skill with excellent interpersonal sense
· Experienced project management background in pharmaceutical company
· Strong analytical skills including business and financial management
· Autonomy/Independence, Assertiveness; a polished professional presence is essential
· Should be self-motivated, creative and well organized

COMPETENCIES:

KEY PERFORMANCE INDICATORS

Hard

· Sales Revenue and Margin
· Market Share
· Quality of Product expense budget control
· Product Contribution and Growth

Soft

· COMPANY Core Values

JOB FAMILY:

Product Management

DIVISION:



LOCATION:

China > Beijing : Canway Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

Offers “Abbott”

Job description