Job description

JOB DESCRIPTION:

In this role you will be responsible for upgrading the business/marketing strategy to rejuvenate the legacy brand, implement the respective marketing plan and tactics assuring the full buy in of the affiliates leading to commercial success of the assigned product/franchise.

Core Job Responsibilities:

• Develop and champion a futuristic strategic plan designed to defend and further grow the legacy brand and consequently the entire TA above the market
• Set inspirational goals for the global legacy brand and drive TA architecture, brand positioning and competitive differentiation and messaging in all aspects of the TA
• Initiate quests for market insights focusing on unmet needs and customer experience by conducting market research and channel those insights to augment the portfolio around the legacy brand
• Ensure affiliate marketing plans are within the strategy and portfolio imperatives and are reviewed and challenged and remedied as needed
• Build global and affiliate priorities to ensure proper portfolio management
• Scout the market for potential candidates for the future portfolio
• Create and deliver global marketing initiatives and campaigns to support affiliates in the delivery and execution of local brand strategy
• Drive sales growth for the assigned brand globally by supporting and directing key affiliates making sure brand performance exceeds the market
• Shape a dynamic working environment in which all stakeholders from the TA team share common objectives and are motivated to excel in execution
• Have deep understanding of the local market reality/needs, challenge and support priority affiliates on their local strategy, tactics and implementation plans by spending at least 50% of the time in the markets
• Champion portfolio expansion and continuously review and enhance TA positioning, portfolio choices and brand architecture
• Work closely with the trade & sales department to drive portfolio selling and further strengthen key accounts and pharmacy partnerships
• Be a catalyst for product innovation and pipeline development by identifying opportunities in order to improve the coverage of the category and brands
• Review and validate all commercial input and prepare business cases for the Innovation Board
• Define and prepare the external communication plan (KOL database / Congresses / Symposiums)
• Develop and maintain effective working relationships across the stakeholder base

Minimum Education:

University degree (ideally Science and/or Business) with a preference for it to be complemented by an MBA or post graduate marketing qualification. Having a scientific background is a strong advantage.

Minimum Experience/Training Required:

• At least 3-5 years pharmaceutical sales and marketing experience as a Product or Brand Manager
• Working already in an international or global position / Head Quarters position or for Emerging Markets preferred
• Experience in managing respiratory or comparable franchise products
• Customer focus, Innovative and highly energetic and inspirational
• Willing to Travel up to 50% in to the key markets

Language requirement: Fluency in English, additional languages are a plus

Do you like the sound of this job and think you've got what it takes? Then send us your CV today. We look forward to receiving your application as pdf.

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